Seize the Chance to Own Salem's Beloved Wine Destination
Business Description
Turnkey Bistro & Wine Shop with Devoted Customer Base!
This turnkey gem in Salem, Oregon, has been blending the best of wine retail and casual dining since 1995. This established spot has earned its reputation as the area's go-to for global wines—with a special love for Northwest varieties—all at prices that keep customers happy and coming back. From everyday sippers to premium bottles, the shop stocks balsamic vinegars, olive oils from Spain, France, Oregon, and Italy, exotic salts, local and imported cheeses, and ready-to-go meat & cheese platters for effortless entertaining.
The bistro side shines with wine pairings and simple, delicious fare: think shrimp cocktails, hearty soups, sandwiches, and specials like blackened sea scallops or grilled tuna melts. The vibe is warm and welcoming—like a perpetual dinner party—making it a favorite for locals, tourists, and wine enthusiasts alike. Monthly tastings (reservations for groups of six or more), private events (weddings, gatherings), wine pairing advice, gift options, and the signature "Cheap & Cheerful" six-packs (red or white wines at $12–$20 per bottle, with 10% discounts on six or more) add to its charm. Special orders are easy, and weekly specials plus a newsletter keep the community engaged.
With glowing reviews (4.2/5 on Yelp from 38 reviews, 4.6/5 on TripAdvisor, ranked #73 out of 405 restaurants in Salem), this business is ready to thrive under new ownership. It comes fully equipped with high-value gear, approximately $37,756 in wine inventory, a transferable lease with renewal options, and strong digital assets, including a loyal customer mailing list. Step in and continue the legacy of quality, affordability, and community fun vibe!
The bistro side shines with wine pairings and simple, delicious fare: think shrimp cocktails, hearty soups, sandwiches, and specials like blackened sea scallops or grilled tuna melts. The vibe is warm and welcoming—like a perpetual dinner party—making it a favorite for locals, tourists, and wine enthusiasts alike. Monthly tastings (reservations for groups of six or more), private events (weddings, gatherings), wine pairing advice, gift options, and the signature "Cheap & Cheerful" six-packs (red or white wines at $12–$20 per bottle, with 10% discounts on six or more) add to its charm. Special orders are easy, and weekly specials plus a newsletter keep the community engaged.
With glowing reviews (4.2/5 on Yelp from 38 reviews, 4.6/5 on TripAdvisor, ranked #73 out of 405 restaurants in Salem), this business is ready to thrive under new ownership. It comes fully equipped with high-value gear, approximately $37,756 in wine inventory, a transferable lease with renewal options, and strong digital assets, including a loyal customer mailing list. Step in and continue the legacy of quality, affordability, and community fun vibe!
About the Business
- Years in Operation
- 31
- Facilities & Assets
- This bistro is in Salem, OR, w/easy access & parking. Space is cozy for retail and dining, with areas for wine displays, tastings, and seating. Turnkey FFE valued at $82,400 includes refrigeration, racks, ovens, grills, sandwich station, kitchen appliances, tables, and a $20,000 Franke coffee machine with neon signage. Wholesale inventory $37,756: global/NW wines, vinegars, oils, salts, cheeses, platters. Digital assets: website, social media, mailing list. Lease transferable with renewals; adjacent 2,400 SF vacant for expansion.
- Market Outlook / Competition
- Salem & Willamette Valley market demands affordable wine experiences, driven by tourism and locals. U.S. wine industry ~$70B (2025), growing 3–5%; Oregon contributes $7.2B, Valley leading boutiques. Bistro has no direct competitors listed—scarce listings (0–2 active in the Valley). Comps: McMinnville French bistro asks $1,995,000 (revenue $1M, SDE $80k, 3–4x multiple, includes real estate). Carlton tasting room $295,000 (revenue $180k, SDE $60k, 4–5x). Low supply favors sellers; Santiam's 4.2/5 Yelp, 4.6/5
- Opportunities for Growth
- High growth potential. Reinstate pre-COVID Friday wine tastings to double gross profits (~$1.3M pre- vs. $643k average now)—low-cost, using mailing list for promotion, adding $300k+ annually. Leverage $20,000 coffee machine: Open early for coffee/breakfast bites, capturing commuters, boosting revenue 20–30% ($128k–$193k yearly). Adjacent 2,400 SF vacant space allows expansion. Enhance digital: Online sales, subscriptions ("Cheap & Cheerful" boxes). No local comps amplify upside—proactive owner could hit $800k+ revenue in 2–3 years
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,400
- Rent
- $2,418.00 per month
- Lease Expiration
- 5/31/2028
About the Sale
- Seller Motivation
- After 30 years, retirement.
- Transition Support
- The owner is committed to a smooth handover, offering 30–60 days of hands-on training (negotiable). This covers wine sourcing, inventory, menu prep, events, and operations. With 30 years of experience, supplier contacts, pairing tips, and community strategies. This minimizes risk, preserving loyalty.
- Financing Options
- CAMS $816/Mo, 3% Lease Escalation
Listing Info
- ID
- 2480524
- Listing Views
- 61
Listing ID: 2480524 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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