This brand launched in August 2020 as a mission-driven drop-shipping business selling LGBTQ+ pride merchandise through its Shopify store.

The brand has built a massive community and social reach with over 10K members in a private Facebook group, 200K active email subscribers, and strong social media followings (100K on Instagram, 55K on TikTok). Current customer acquisition costs (CAC) range from $17 to $21, depending on the platform (primarily Meta and Google), with an average order value (AOV) of approximately $44 and an estimated customer lifetime value (LTV) of $63.

Operating on a drop-shipping model, this business requires minimal inventory investment while maintaining healthy margins.

The business experienced explosive growth in 2020 but saw a decline in 2023–2024 when the owner reduced his involvement. However, revenue has increased by 153% and profits by 281% YTD in 2025 after the owner reengaged with the business and marketing, primarily by optimizing AOV from $35 to $44.

The business is currently managed with a lean team of contractors including a virtual assistant, LGBTQ+ consultant, social media manager, designer/video editor, accountant, and Google Ads agency. The owner spends 10–15 hours weekly on media buying and team management.

This is an ideal acquisition for someone who wants to tap into the large database of customers and social media followers, someone with a background in digital media buying, or someone who can cross-sell additional products.

The owner is pursuing a new venture in the Organic Beverage space and is open to as much training as needed for a new owner.

Key Benefits:

Massive Community: This business has an engaged audience of 10K community members, 200K active email subscribers (with 65% open rates), and a large social media following that drives emotional connection and repeat purchases.

Profitable Digital Marketing Engine: With established paid acquisition channels on Meta and Google with consistent CAC ($17–$21), there is untapped potential in platforms like TikTok and email marketing, which generates approximately 20% of total revenue.

Operational Efficiency: This drop-shipping model requires no inventory investment until an order is placed. There is an opportunity to improve margins further through bulk purchasing and US-based fulfillment.

Seasonal Advantage Plus Annual Demand: There has been a historically strong performance during Pride season (May–June) with clear opportunities to expand year-round product lines, retail partnerships, and international growth.