This business sells an under-eye balm to reduce puffiness, bags, and tired-looking eyes. It boasts huge gross margins of 90% with just a single hero SKU. Most revenue comes through its Shopify store, but organic purchases on Amazon represent 15%. The seller's attention is currently split between two ecommerce operations, and they are selling this one to focus more on the other.

This business gives a buyer the opportunity to take a proven business and unlock its potential. Operations are straightforward, and the growth levers are clear. An ideal buyer would bring time, energy, and consistent execution. These could come from a single, experienced operator or a team of talent who understands DTC selling and the importance of strong messaging.

Most growth has come through Meta Ads, so implementing a consistent system of creative testing should be the first priority. Trying new hooks, updating visuals, iterating on UGC, and exploring different angles promise to be some of the biggest drivers of growth. A buyer would inherit a large content library full of creator-led content, high-quality B-roll, hundreds of variations of ads and headlines, and a deep pool of raw content ready to be molded and re-edited.

A few supporting products (toner, face and neck creams, serum) have already been launched, but expanding the product line beyond the core hero SKU could pay dividends.

Only one SKU is currently on Amazon, and all sales come organically from searches after they have heard of the product. No PPC ads are run on the platform, and yet it still accounts for 15% revenue. A meaningful group of customers regularly re-orders, so supporting Subscribe and Save could capture even more of that revenue.

Operations are lean and simple, so a new owner can hit the ground running.


Key Benefits:

Large, Engaged Email List: The email list has 170,000 subscribers with an average open rate of 40%.

Low COGS: The business creates profit even with low ROAS and tariff pressures.

Evergreen Niche: Under-eye bags are a year-round problem and not dependent on trends.

Trademarked Brand: The core brand has a fully approved trademark and has already been used to remove unauthorized sellers.

Consumable Product: Customers naturally come back when they use it up and want to maintain results.

Exceptional Product-Market: Fit The core hero SKU is a competitively priced and differentiated product, with lower customer hesitation compared to other methods like microneedling and red light therapy.