Software Business - Retargeting Advertising Platform

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Software Business - Retargeting Advertising Platform
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Business Description

For sale is a self-service retargeting program based in The Netherlands which launched five years ago. The owner targeted advertisers who want to have control over their own campaign rather than outsourcing to an agency. The owner’s goal was to make display ads more accessible, easy to understand, and use.

Currently, it's the leading retargeting platform based in The Netherlands that serves internationally. A client can use the platform in English, German, and Dutch languages and currencies. More than 90% of customers are in the Netherlands, however, the company is set up to launch successfully into other countries and become an international influence on retargeting.

Retargeting is a system which shows online banners only to previous visitors that went to a company’s website. Advertising only to this selected group results in converting a portion of the previous visitors into paying customers. And by deploying targeting campaigns, a large group of new visitors are reached who are exactly within the chosen audience, so less money is wasted on ineffective advertising.

Entrepreneurs and businesses who use the platform see a sharp increase in customers, revenue, and ROI. There was a slight drop in revenue this year due to the owner spending less time on actively finding new customers. In 2013, a team of three developers developed 90 percent of the platform. The owner also brought on an investor (32.5% ownership) to boost business.

The business model is based on a 25 percent fee — the clients prepay for their campaigns, then the platform takes 25 percent. The services offered are retargeting advertising (finding the same visitors) and prospecting advertising (finding new visitors). Currently, the revenue mix is about 75 percent retargeting advertising, and about 25 percent prospecting.

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Business Listed by

Robert Kale

Digital Exits LLC - 02048487

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Sponsoring Broker:

Jock Purtle
Digital Exits LLC

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Source: American Community Survey (2010-2014), United States Census Bureau.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

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