Established specialty aquarium retailer offering saltwater livestock, freshwater livestock, and in-house coral propagation from a high-visibility retail location in metro Atlanta. Operating continuously since 2011 — 14+ years of unbroken operation in the same trade area with deep recognition in the southeastern reef hobbyist community.

FINANCIAL PROFILE
Trailing twelve months gross revenue of $644,381 with adjusted seller's discretionary earnings of $172,990 (26.5% SDE margin). Bank deposits reconcile to 1099-K processor data within 0.3% — financials are clean and QoE-grade with full supporting documentation available under NDA.

MARGIN EXPANSION STORY
Gross margin expanded from 43% in 2022 to 50% in 2023 and has held through TTM. Adjusted SDE has grown from $164K (2022) to $180K (2024) and tracks $173K on a normalized TTM basis.

PRODUCT MIX & DIFFERENTIATION
Three reinforcing product lines: (1) saltwater and freshwater livestock including reef-safe and FOWLR fish, invertebrates, and live rock; (2) in-house coral propagation — a hand-cultivated fragging and grow-out program covering LPS, SPS, and softies; (3) hardware and dry goods including tanks, lighting, filtration, protein skimmers, and consumables from major brands.

Coral propagation is the meaningful differentiator. The business cultivates and sells frags grown on-site, which carries materially higher margin than wholesale-sourced coral and creates a steady inventory of unique product. Few independent retailers in the region operate at this depth of coral specialization.

CUSTOMER BASE
Diversified retail customer base with no single-customer concentration. Walk-in foot traffic supplemented by an active local hobbyist community. 1,000+ aggregated customer reviews averaging 4.5 stars across Google, Yelp, and Birdeye. Loyal repeat customer base — many have been customers for 5–20+ years.

OPERATIONS
Owner-operated with two part-time team members supporting livestock care and store operations. Day-to-day operations are highly systematized after 14+ years of refinement. Saltwater livestock shrinkage tracked and managed at less than 2% of revenue — exceptional for a coral and reef-fish retailer. The business retains the equipment, supplier accounts, and operator know-how to run a tank service and maintenance line for residential and small-commercial clients — currently dormant and a clear reactivation lever for an incoming operator.