Stark County Wellness Salon, 95% Membership Revenue
95Recent Adjusted SDE Of $34,442 On $115,911 Revenue With 96.4% Gross Margin

Business Description

A single leased location in Stark County, Ohio houses this tanning operation, built around prepaid packages purchased by walk-in and appointment clients. Package revenue drives the substantial majority of sales, with retail product sales forming a smaller secondary stream.

Clients return on a subscription-like rhythm inherent to package-based tanning, generating repeat transaction volume without dependence on one-time visits. The business closed 2024, its first complete year of operation, at $115,911 in revenue with a 96.4 percent gross margin and Adjusted SDE of $34,442. That SDE figure includes a management add-back reflecting the absentee structure current ownership maintains.

TanTrack software runs point-of-sale, package tracking, and sales tax reporting, giving the operation a documented, auditable revenue trail. A team of 3 to 5 full and part-time staff handles reception and facility upkeep, keeping the labor structure lean relative to revenue.

A buyer acquires an established client base, a functioning software and reporting stack, and a facility with sales tax filings confirming growth into 2025 and 2026. The incoming owner-operator role represents the primary gap between current performance and the business's full potential, since ownership does not currently work in the business day to day.

Business History

Tax records show the business was started or acquired in 2023, producing $37,289 in revenue during that partial first year. 2024 became its first full calendar year, with revenue climbing to $115,911.

Operations have continued uninterrupted from the same Stark County location through 2025 and into 2026, with sales tax filings confirming sustained growth rather than a plateau. The trajectory places current-year revenue on pace for approximately $140,500 annualized, extending the growth pattern established in the business's first two years.

Potential Growth and Expansion

Retail product sales remain underdeveloped relative to package sales, leaving expanded merchandising as an immediate opportunity requiring no new footprint.
Red-light therapy and hybrid UV/red-light services sit outside the current service menu despite growing category demand industry-wide.
Operating hours currently limit peak-period walk-in capacity; extended hours capture additional volume from the existing client flow.
Membership and package upsell structures raise average client spend without new client acquisition cost.
Paid digital and social media advertising remain untapped as a client acquisition channel beyond current methods.
Competitive Overview

Stark County counts approximately 373,771 residents across more than 155,000 households, with adults age 25 to 64 representing nearly half the population, the demographic segment most aligned with indoor tanning demand. The Canton, Ohio market carries an established roster of competing salons, confirming durable regional demand for the category.

The U.S. tanning salon industry was valued at roughly $1.9 billion in 2025. Salons nationally trade at a median asking price of $157,500 on median revenue of $222,224, with SDE multiples ranging from 2.06x to 3.13x. This listing's 3.63x multiple sits above that national range.

Key Highlights

2024 revenue of $115,911, the first complete year of operation
2024 Adjusted SDE of $34,442, inclusive of an owner-operator management add-back
Asking price of $124,900, a 3.63x multiple against 2024 SDE
Business started or acquired in 2023
3 to 5 full and part-time employees
Leased facility with $28,110 in 2024 annual rent
2026 revenue trending toward approximately $140,500 annualized
Reason for sale: current ownership is pursuing another venture