Stark County Florist, 66 Years.
$101,842 Annual Revenue from Two Order Channels.

Business Description
Commission income arrives from out-of-area orders without a single additional delivery mile. A partner website routes orders beyond the immediate service area to network florists, returning a commission to this location on every transaction. Local orders move through in-house production across fresh arrangements, plants, gifts, and seasonal décor. Three part-time employees handle that production and service daily. The two-channel structure generates $101,842 in annual revenue.

Wedding florals, funeral arrangements, holiday production, everyday consumer orders, and corporate accounts each contribute to the annual total. No single category carries the full revenue load. Holiday and event peaks layer on top of institutional and corporate account volume that fills the calendar between those surges. That distribution produces consistent billing activity across all twelve months.

The $11,851 in SDE reflects current production volume with that cost advantage already embedded in the financial history. $5,000 in FF&E and $3,000 in inventory transfer at the $49,900 asking price. Thirty days of hands-on training covers production procedures, supplier relationships, and the partner website order workflow.

Business History
Floral retail at this Stark County location dates to 1960. The original production model centered on fresh arrangements and expanded across the following six decades to include plants, gifts, and seasonal décor as consumer purchasing patterns shifted. Partner website integration added a commission revenue channel that operates alongside in-house production without requiring additional staffing or delivery infrastructure.

The business is offered for sale due to owner retirement.

Potential Growth and Expansion
A direct local delivery ordering system captures digital customers without the commission structure that applies to partner-routed out-of-area orders. No facility changes are required to activate that channel.
Funeral homes, hotels, event venues, and Stark County corporate offices represent a direct outreach opportunity. Commercial account expansion requires no additional staff or production equipment.
Wedding florals generate higher per-order margins than everyday consumer arrangements. Bridal show participation and direct outreach to event coordinators build volume on existing production capability.
Seasonal décor and gift retail currently supplement floral revenue. Expanding those product lines for peak holiday periods adds revenue without facility or staffing changes.
A consistent visual presence on image-driven social media platforms reaches the wedding and event planning demographic at minimal cost. That channel is not currently active.
Competitive Overview
Stark County's retail floral market divides across three competitor types. Independent florists in retail space, grocery store floral departments, and national order-gathering services each occupy a different segment. Order-gatherers collect fees from each transaction and route fulfillment to local florists, compressing margins for the fulfilling florist while delivering inconsistent results to the end customer. Grocery departments serve a commodity price point and do not compete for wedding, funeral, or custom arrangement work.

Annual Revenue
$101,842
Seller's Discretionary Earnings
$11,851
SDE Margin
11.6%
Asking Price
$49,900
Price-to-SDE Multiple
4.21x
Monthly Rent
Negotiable or Building Purchase
FF&E
$5,000 (included)
Inventory
$3,000 (included)
Revenue Trend
Stable

Confidentiality Notice
A signed confidentiality agreement is required before financial details are released. Qualified buyers should contact the listing broker to request the full offering memorandum.