The Company provides an omnichannel attribution and optimization software subscription service that quantifies, maximizes, and communicates comprehensive media performance results with up-to-near real-time marketing intelligence. The software service is available through an advanced online portal.

Key Aspects
· The Company achieved an average adjusted EBITDA margin of 73.9% from 2023 through 2025.
· Proprietary software infrastructure powers all media performance metrics and on demand reporting functions, while reinforcing the Company's technological differentiation.
· The Company's software as a service (SaaS) subscription model and related media intelligence services offer a recurring revenue stream, with high margins, and significant capacity for expansion as the platform scales.
· The platform provides automated modeling across all 210 Nielsen US Designated Marketing Areas (DMAs) that is complemented by omnichannel media performance reporting at the location and store level to allow for cost-efficient, high-quality delivery.
· The Company serves a client base spanning end users, business media agencies, and marketing companies through long-term, multi-year contracts that provide meaningful revenue visibility and a stable repeat client base.

Opportunities
· Apply adapted architecture to immediately support global brands with an unlimited number of supporting countries around the world.
· Integrate marketing and advertising intelligence and planning at all levels (portfolio / footprint level, DMA, location level, campaign) through proprietary multimedia attribution modeling applied at all levels of media execution.
· Provide valuable, future-proof replacement alternative for all multi-trait attribution (MTA) platforms which become inoperable when cookies are permanently retired.
· Leverage Company's proprietary software engine to serve as a centralized database infrastructure for all marketing and advertising intelligence.
· Build strategic connections with data analytics and IT firms to expand and implement omnichannel attribution and optimization capabilities to increase brand awareness.

Headquartered
· Southwest, U.S.

Current Markets
· The Company provides comprehensive marketing intelligence services to a wide client base that ranges from legacy Fortune 500 businesses to well-established advertising agencies.

Real Estate
· The Company operates 100% remotely. A mailing address is maintained for administrative and website optimization purposes.

Shareholder Objectives
· The sole owner would like to make an eventual full exit after a negotiable transition period. Ownership is open to various deal structures to facilitate a transaction.