Inspired by the owner's love of desserts when she was a kid, she learned to bake and express her creativity through her recipes. A large immediate family provided the backdrop for many celebrations and anniversaries, and a need for happy food to enhance the joy of life. This effort grew from a mobile food trailer and morphed into a limited-seating cafe that caters primarily to breakfast pastries and evening desserts with extended hours mid-week, and on Friday and Saturday evenings. The husband and wife owners are the principal employees with occasional part-time help.
Also, the company operates a full-service food trailer that can be operated at scheduled public or private events throughout the summer months. This mobile service expands its sales market beyond the city-center location to other towns along the Bitterroot River and Flathead Lake Valleys. All of its products are based on locally sourced materials wherever possible.
The business relies on word-of-mouth marketing and its presence at special events using its food trailer. However, the company has an extensive web presence that has strengthened its brand and a highly positive reputation on social media. It has a 4.9 rating on Google with 110 reviews and a 4.9 rating on Yelp with 20 reviews, plus 3K followers on Instagram.