Super 8 & Suites by Wyndham | High-Volume Festival Market
Business Description
CBRE is proud to present the sale of the Super 8 & Suites by Wyndham Indio, a 92-room, economy-scale hospitality asset located at 81753 CA-111 in the high-growth, festival-driven market of Indio, California.
This offering represents a compelling opportunity for private investors, hospitality groups, and institutional stakeholders to acquire a stabilized asset in the "City of Festivals. Situated on 1.87 acres with a 21,430 square-foot building, the property benefits from a prime location on Highway 111, offering excellent connectivity to the Interstate 10 corridor and the primary entertainment venues of the Coachella Valley. Offered at $9,750,000 ($105,978 per key), this property presents huge operational upside with a 9.35% current yield and a 16.94% Pro Forma capitalization rate based on previous owner records. The asset is currently self-managed; however, a new, experienced owner can significantly increase income and optimize operations to reach historical performance levels based on a projected Net Operating Income of $1,651,380. This represents a rare lucrative entry point into the valley’s most populous and internationally recognized tourism and high-volume festival markets.
Built in 1988, the economy class property features 92 well-appointed rooms, a product ideally suited for the region’s high-volume seasonal demand. Guest amenities enhance the appeal, including an outdoor pool, breakfast area, BBQ pit, on-site guest laundry facility, and 104 surface parking spaces, all contributing to a reliable experience for festival-goers and transient travelers alike.
The hotel has undergone significant capital investment, including a comprehensive 2012 renovation and ongoing brand maintenance, ensuring a competitive, refreshed product that is fully aligned with Wyndham’s latest standards. This turn-key condition allows for immediate stabilized performance and maximizes immediate cash flow potential.
The investment is underpinned by Indio's recognition as a vibrant community for arts and entertainment, education, commerce, and culture. The local economy benefits from a massive contribution in spending from the hospitality sector, specifically budget hotel tourism, which accounts for millions in annual revenue. Indio is home to more than 20 hotels that, along with robust short-term rentals and music festival campers, generate $4 million to $5 million per year in Transient Occupancy Tax. Furthermore, the city welcomes short-term vacation rentals, which contribute $68 million in spending locally. Festival-goers are eager for rentals as well as luxury, boutique, and budget hotels located in such close proximity to the event grounds. Furthermore, the hotel is strategically positioned to capitalize on these powerful demand drivers, located only 3 miles from the Empire Polo Club— home to the Coachella Valley Music and Arts Festival and Stagecoach Country Music Festival. This proximity ensures the property remains a primary choice for a wide demographic of the 2.4 million unique annual visitors to the city. Its location near JFK Memorial Hospital and the expanding College of the Desert Indio Campus further ensures steady year-round commercial demand, presenting immense ENTERPRISE POTENTIAL for the next owner. This is a unique opportunity to acquire a premium hospitality property in a dynamic desert hub within Riverside County. This asset represents a valuable long-term investment, perfectly suited for institutional professionals looking to expand their portfolio or those engaged in a 1031 Exchange. With its Wyndham brand affiliation, recent turn-key renovations, and location within one of Southern California's most desirable and high-demand markets, the property offers exceptional stability and enduring value for generations.
This offering represents a compelling opportunity for private investors, hospitality groups, and institutional stakeholders to acquire a stabilized asset in the "City of Festivals. Situated on 1.87 acres with a 21,430 square-foot building, the property benefits from a prime location on Highway 111, offering excellent connectivity to the Interstate 10 corridor and the primary entertainment venues of the Coachella Valley. Offered at $9,750,000 ($105,978 per key), this property presents huge operational upside with a 9.35% current yield and a 16.94% Pro Forma capitalization rate based on previous owner records. The asset is currently self-managed; however, a new, experienced owner can significantly increase income and optimize operations to reach historical performance levels based on a projected Net Operating Income of $1,651,380. This represents a rare lucrative entry point into the valley’s most populous and internationally recognized tourism and high-volume festival markets.
Built in 1988, the economy class property features 92 well-appointed rooms, a product ideally suited for the region’s high-volume seasonal demand. Guest amenities enhance the appeal, including an outdoor pool, breakfast area, BBQ pit, on-site guest laundry facility, and 104 surface parking spaces, all contributing to a reliable experience for festival-goers and transient travelers alike.
The hotel has undergone significant capital investment, including a comprehensive 2012 renovation and ongoing brand maintenance, ensuring a competitive, refreshed product that is fully aligned with Wyndham’s latest standards. This turn-key condition allows for immediate stabilized performance and maximizes immediate cash flow potential.
The investment is underpinned by Indio's recognition as a vibrant community for arts and entertainment, education, commerce, and culture. The local economy benefits from a massive contribution in spending from the hospitality sector, specifically budget hotel tourism, which accounts for millions in annual revenue. Indio is home to more than 20 hotels that, along with robust short-term rentals and music festival campers, generate $4 million to $5 million per year in Transient Occupancy Tax. Furthermore, the city welcomes short-term vacation rentals, which contribute $68 million in spending locally. Festival-goers are eager for rentals as well as luxury, boutique, and budget hotels located in such close proximity to the event grounds. Furthermore, the hotel is strategically positioned to capitalize on these powerful demand drivers, located only 3 miles from the Empire Polo Club— home to the Coachella Valley Music and Arts Festival and Stagecoach Country Music Festival. This proximity ensures the property remains a primary choice for a wide demographic of the 2.4 million unique annual visitors to the city. Its location near JFK Memorial Hospital and the expanding College of the Desert Indio Campus further ensures steady year-round commercial demand, presenting immense ENTERPRISE POTENTIAL for the next owner. This is a unique opportunity to acquire a premium hospitality property in a dynamic desert hub within Riverside County. This asset represents a valuable long-term investment, perfectly suited for institutional professionals looking to expand their portfolio or those engaged in a 1031 Exchange. With its Wyndham brand affiliation, recent turn-key renovations, and location within one of Southern California's most desirable and high-demand markets, the property offers exceptional stability and enduring value for generations.
About the Business
- Franchise
- This business is an established Super 8 franchise
- Facilities & Assets
- A rare opportunity to acquire a stabilized, 92-room Wyndham-branded asset in the
high-growth Indio market. This property offers a low-barrier entry into the Coachella Valley’s resilient tourism sector, making it an ideal vehicle for long-term wealth preservation or a 1031 Exchange. - Market Outlook / Competition
- Positioned in the "City of Festivals," the asset capitalizes on a market generating $4M–$5M in annual Transient Occupancy Tax. Beyond music, the location near a plethora of shopping
destinations, outdoor recreation, JFK Memorial Hospital and the College of the
Desert Indio Campus ensures a steady, year-round base of commercial and medical demand. - Opportunities for Growth
- As the most populous city in the valley, Indio is experiencing rapid commercial and residential expansion. With its Highway 111 frontage and easy I-10 access, this asset is perfectly positioned
to benefit from the region's sustained economic development and status as an international tourism hub.
Real Estate
- Owned or Leased
- Owned
- Not included in asking price
- Building Sq. Ft.
- 21,430
Listing Info
- ID
- 2493404
- Listing Views
- 15
Listing ID: 2493404 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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