The business is a profitable and rapidly scaling direct to consumer supplement company built specifically to serve adults aged 50 and over, one of the fastest growing and most health-conscious consumer demographics worldwide. Operating primarily across the United Kingdom and Europe with expanding traction in the United States, it has developed a strong reputation for clinically aligned, clean label formulations designed to deliver meaningful health outcomes rather than trend driven promises. Its positioning centers on research supported ingredients, transparent pricing, and clear communication, which resonates strongly with older consumers seeking trust, reliability, and noticeable results. Over the trailing twelve months, The business generated approximately $9.6 million in revenue with adjusted EBITDA of about $959,000 while maintaining gross margins near 77 percent including shipping. Customer acquisition is supported by a blended return on ad spend above 2.0, and the company achieves an average order value of roughly $80 with a repeat purchase rate near 29 percent. A recently launched subscription model is already enhancing lifetime value and contributing recurring revenue, improving visibility and strengthening long term cash flow dynamics. The product portfolio focuses on core health priorities for the 50 plus demographic including hormone balance, cardiovascular health, joint support, immunity, liver function, and metabolic wellness. Several flagship products have each generated multimillion dollar revenue since launch, demonstrating clear product market fit and strong consumer loyalty. Every formulation is created in collaboration with experienced formulators using clinically relevant dosages and evidence-based ingredient combinations, providing a meaningful competitive advantage over mass market brands that frequently under dose or rely on generic positioning. Operationally, The business is lean and highly scalable. Manufacturing is secured through established supplier agreements with backup partners in place, and fulfillment is fully outsourced to trusted third party logistics providers across key regions, enabling efficient international distribution with minimal fixed overhead. The organization operates through a remote, contractor-based structure that keeps payroll flexible while maintaining experienced leadership across marketing, operations, and customer service. This creates a turnkey acquisition opportunity with limited operational complexity and immediate scalability. The broader market environment reinforces the strength of the opportunity. The global dietary supplement sector now exceeds approximately $217 billion and continues to expand, driven by aging populations and increased focus on preventative health. Adults over 50 are increasingly comfortable purchasing online, creating a favorable landscape for digitally native brands that maintain direct customer relationships. With meaningful expansion opportunities across new sales channels, product line extensions, international markets, and enhanced retention strategies, The business offers a rare combination of proven profitability, strong margins, loyal customers, and multiple clear pathways for accelerated growth.

Key Highlights
• Clear Niche Dominance in the 50+ Wellness Market: The business is purpose built for adults aged 50 and over, a fast growing and highly engaged demographic seeking clinically aligned, trust driven supplement solutions tailored to real age-related health needs.

• Proven Customer Economics with Recurring Revenue Momentum: With a blended ROAS above 2.0, average order value near $80, and repeat purchase rates approaching 29 percent, The business demonstrates strong LTV dynamics.

• Multi-Million Dollar Flagship SKUs with Strong Product-Market Fit: Several core products have individually generated multimillion-dollar revenues, supported by clinically relevant formulations, strong customer reviews, and repeat purchasing behavior.