Texas Candy Brand with 124+ HEB, 10 Central Markets & Kroger Interest
Share on Facebook 
Post to X 
Share on LinkedIn 
Share on Reddit Business Description
Founded from a deeply personal and emotionally resonant origin story, this Texas candy brand has grown into a retail-validated business with meaningful upside for the right strategic buyer. The brand combines nostalgic product appeal with modern, Gen Z-oriented packaging and founder-led storytelling that helps it stand out in a traditional confection category.
The business currently has placement on 114+ HEB shelves, all 10 Central Market stores, active airport retail presence, and wholesale traction through Faire, with additional future upside tied to Kroger interest and broader regional expansion opportunities. The brand has also benefited from media exposure including QVC, The Hallmark Channel, and Texas Country Reporter, adding credibility and consumer appeal beyond a typical early-stage candy business.
This is an asset-light opportunity best suited for a candy, confection, or snack manufacturer that already has production capabilities and wants to acquire a shelf-ready brand with proven traction rather than build one from scratch. A strategic operator could create immediate value by scaling manufacturing, increasing order volume, improving purchasing economics, expanding into additional doors, adding SKUs within existing accounts, and growing airport, vending, and wholesale channels.
Recent packaging updates have strengthened shelf appeal and contributed to stronger sales performance, while pricing optimization with all existing accounts is improving current-year revenue and margin performance. There is also additional margin upside available through higher-volume purchasing of packaging and materials, which a larger operator would be better positioned to leverage.
The brand’s key strengths include:
Proven shelf placement in respected Texas retail accounts
Strong emotional founder story and authentic brand identity
Updated packaging designed to connect with newer, younger & health focused consumers
Product innovation potential, including newer flavors and formats
Growth upside through retail expansion, promotions, and operational scale
Media visibility and founder-driven credibility that support brand differentiation
The business is not a complicated operational platform with heavy equipment or large fixed assets. Rather, it is a brand-led growth opportunity with strong retail validation and a clear path for a strategic buyer to unlock more value through infrastructure, manufacturing, and distribution.
Seller is exploring a strategic transition of the brand to an operator that can support the next stage of growth. Ideal transaction structure may include upfront cash, performance-based earnout, limited seller financing for the right strategic buyer, and a short-term transition or consulting role to support handoff and continuity. Seller is also open to separately negotiated founder-facing marketing or brand support post-sale, if desired.
Important note: seller intends to retain personal life-story, memoir, screenplay, and likeness rights unless separately negotiated.
This opportunity is best for a buyer who sees value in acquiring: a brand with established Texas retail proof, a differentiated emotional story, modern packaging and growth-ready positioning, and a platform that can scale faster inside an existing candy or snack operation.
Serious buyers/partners welcome!
The business currently has placement on 114+ HEB shelves, all 10 Central Market stores, active airport retail presence, and wholesale traction through Faire, with additional future upside tied to Kroger interest and broader regional expansion opportunities. The brand has also benefited from media exposure including QVC, The Hallmark Channel, and Texas Country Reporter, adding credibility and consumer appeal beyond a typical early-stage candy business.
This is an asset-light opportunity best suited for a candy, confection, or snack manufacturer that already has production capabilities and wants to acquire a shelf-ready brand with proven traction rather than build one from scratch. A strategic operator could create immediate value by scaling manufacturing, increasing order volume, improving purchasing economics, expanding into additional doors, adding SKUs within existing accounts, and growing airport, vending, and wholesale channels.
Recent packaging updates have strengthened shelf appeal and contributed to stronger sales performance, while pricing optimization with all existing accounts is improving current-year revenue and margin performance. There is also additional margin upside available through higher-volume purchasing of packaging and materials, which a larger operator would be better positioned to leverage.
The brand’s key strengths include:
Proven shelf placement in respected Texas retail accounts
Strong emotional founder story and authentic brand identity
Updated packaging designed to connect with newer, younger & health focused consumers
Product innovation potential, including newer flavors and formats
Growth upside through retail expansion, promotions, and operational scale
Media visibility and founder-driven credibility that support brand differentiation
The business is not a complicated operational platform with heavy equipment or large fixed assets. Rather, it is a brand-led growth opportunity with strong retail validation and a clear path for a strategic buyer to unlock more value through infrastructure, manufacturing, and distribution.
Seller is exploring a strategic transition of the brand to an operator that can support the next stage of growth. Ideal transaction structure may include upfront cash, performance-based earnout, limited seller financing for the right strategic buyer, and a short-term transition or consulting role to support handoff and continuity. Seller is also open to separately negotiated founder-facing marketing or brand support post-sale, if desired.
Important note: seller intends to retain personal life-story, memoir, screenplay, and likeness rights unless separately negotiated.
This opportunity is best for a buyer who sees value in acquiring: a brand with established Texas retail proof, a differentiated emotional story, modern packaging and growth-ready positioning, and a platform that can scale faster inside an existing candy or snack operation.
Serious buyers/partners welcome!
About the Business
- Years in Operation
- 9
- Employees
- 5 Contractors
I've outsourced staff to keep overhead light. - Currently Relocatable
- Yes
- Facilities & Assets
- - Assets include trademarked Courtney Ray’s brand IP, branded packaging assets, existing inventory (finished goods, bags, and boxes), 5 demo supply setups, and a 10x10 event booth setup.
- Sale may also include select marketing/brand materials and related business assets needed for transition, depending on structure.
- Business is asset-light and best suited for a strategic buyer with existing manufacturing and operational infrastructure who can leverage the brand’s current retail traction and scale it efficiently. - Website
- https://courtneyrayspeanutbrittle.com/
- Market Outlook / Competition
- - Courtney Ray’s Peanut Brittle competes in the growing premium confection/snack space with a differentiated brand built around authentic founder storytelling, Gen Z-oriented packaging, and proven Texas retail traction.
- The business already has placement on 114+ HEB shelves, Central Market, airport retail, and active wholesale interest through Faire, with additional upside from regional grocery expansion including Kroger interest.
- Competitive advantages include strong shelf-ready branding, emotional brand identity, modern flavor innovation including freeze-dried offerings, and healthy gross margins on current retail accounts. - Opportunities for Growth
- - Clear growth opportunities exist through expanded grocery distribution, additional airport retail, wholesale growth, and bulk packaging production
- Additional upside tied to Kroger interest and NEW broader regional account expansion.
- Updated packaging has strengthened shelf appeal and positioned the brand to connect with newer, younger consumers while maintaining its emotional founder-led story.
-Growth can come from interest from NEW retail doors & airport stores, and leveraging a strategic buyer’s manufacturing, sales, larger working capital, and distribution infrastructure to scale faster than the current owner could alone as well as buying packaging in bulk.
-New packaging has already yielded a 15% increase on existing shelves.
- Additional growth upside exists through airport retail and automated vending, where the founder has been building toward ACDBE-aligned opportunities and pursuing placement strategies that fit expanding concession programs at major Texas airports.
About the Sale
- Seller Motivation
- Founder is exploring a strategic sale to place the brand with a confection or sn
- Transition Support
- - Seller is open to providing post-sale transition support and training to ensure a smooth handoff. This may include onboarding around brand history, product line, retail relationships, demo strategy, packaging background, sales materials, and general operational knowledge.
- Seller is also open to a limited consulting arrangement for strategic introductions, buyer relationship transition, and founder-story continuity, depending on deal structure.
- Through a limited transition or consulting role, seller can also support strategic introductions and market development efforts, subject to separately negotiated terms.
- Any ongoing founder-facing marketing, social media participation, or public use of seller’s likeness would be separately negotiated and not automatically included in the sale.
- Support period, scope, and compensation to be determined based on buyer needs and transaction structure.
-Currently utilizing contractors for: bookkeeping, accounting, social media, SEO, 3PL. - Financing Options
- Open to structured terms including upfront cash, earnout, and limited seller financin
Listing Info
- ID
- 2496203
- Listing Views
- 28
Attached DocumentsAttachment Disclaimer
Courtney Ray's Peanut Brittle - One page Buyer.pdf
Business Location
Listing ID: 2496203 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Businesses for Sale Food & Beverage Businesses for Sale Food Production & Packaging Businesses for Sale
Similar Listings
