This established wellness business operates a brick-and-mortar retail store with an in-house functional beverage bar and a growing e-commerce platform, specializing in premium supplements, vitamins, herbs, and functional foods.

High-traffic, upscale shopping center in the Charleston metro area, this attractive 2,400 sq ft end-cap retail space offers excellent street visibility and easy customer access. The bright, modern interior features high ceilings, abundant natural light, and a thoughtful open layout that flows seamlessly from eye-catching product displays to a dedicated functional beverage prep and service area. The space is well-maintained, turnkey, and designed to create an inviting, wellness-focus.

It offers a turnkey operation with documented processes, a trained team, and a balanced inventory mix (core retail vs. newly launched proprietary supplement line). Sales are split ~95% in-store and 5% online, with e-commerce showing steady growth and untapped potential for expansion through digital marketing and broader shipping.

The business benefits from a healthy mix of repeat customer accounts, providing recurring revenue from custom orders and partnerships. There's significant opportunity to scale these relationships by targeting more regional wellness enthusiasts, events, and wholesale partnerships, leveraging the product's appeal for daily health and gifting. The retail location in a high-traffic shopping center drives consistent foot traffic, with seasonal peaks boosting performance.

In the U.S. health and wellness market, valued at ~$180B in 2024 and projected to reach $250B by 2030 (CAGR 5-6%), macro trends include rising demand for natural, science-backed, and clean-label options like adaptogens and functional beverages, driven by consumer preferences for holistic health and preventive wellness. E-commerce is the fastest-growing channel, expected to expand 25% by 2027, fueled by convenience and personalization. Sustainability (ethical sourcing, eco-packaging) and innovative formulations are key drivers, with supplement segments growing rapidly.

Micro trends in the Southeast U.S., including South Carolina, show the region as fast-growing for wellness retail, with CAGR projections supporting expansion due to tourism, local health preferences, and increasing interest in natural, authentic products. The business is well-positioned to capitalize on these trends, with opportunities to enhance online outreach (e.g., subscription models via the proprietary supplement line) and partnerships (e.g., local collaborations), potentially increasing revenue 20-30% through minimal investment.