A rare chance to acquire one of Santa Cruz’s most beloved and top-ranked wine destinations — a turn-key winery and tasting room operation with strong cash flow, a loyal following, and a legacy of award-winning wines.

Originally home to the iconic Bonny Doon Vineyard, this storied location was later acquired by a Croatian-winemaking family whose roots trace back to cultivating award-winning Kona coffee in Hawaii. In 2007, they brought their entrepreneurial spirit and “Aloha” hospitality to Santa Cruz, blending coastal charm with the craftsmanship of fine Napa Cabernets and Santa Cruz Mountain Pinots.

Now, after decades of success, the visionary founder — in his 80s — is ready to pass the torch. His team of long-time employees continue to run the business seamlessly, bringing passion, expertise, and joy to every tasting, event, and club interaction.

Highlights & Investment Overview
Turn-Key Winery & Tasting Room Operation – Fully operational with staff, systems, and brand presence.

Proven Profitability & Growth – Consistent strong cash flow with over 1,500 active wine club members and growing.

Award-Winning Wines – 90–98 points, Double Gold and Gold Medals (or better).

Prime Santa Cruz Location – Premium leased tasting room in Westside Santa Cruz, one of the area’s most visited destinations.

Top-Ranked Winery – Recognized as a Top Winery in the San Francisco South Bay

Brand Equity & Loyal Following – Large, engaged customer base spanning locals, Bay Area day-trippers, and global tourists.

Flexible, Asset-Light Business Model – No vineyard ownership required; the company sources top-quality fruit each year, ensuring flexibility and consistency.

Strong Management & Culture – A trusted, experienced team and a laid-back, welcoming hospitality ethos create an unmatched guest experience.

Production Facility Included – Complete with winemaking staff and event space.

$500,000 in Wine Inventory (at Seller’s Cost) – Included for wine club and tasting room operations, with additional inventory and labels negotiable.

Ideal for:
Established wineries looking to expand their brand portfolio or tasting room footprint.
New entrants seeking a fully operational, profitable business with built-in infrastructure and customer base.
Investors seeking a scalable wine business with a proven formula and national recognition.

This is more than just a business — it’s a thriving community hub where passion, hospitality, and world-class winemaking meet the coastal lifestyle of Santa Cruz. Step into a celebrated legacy, take the reins of a beloved brand, and write the next chapter of this remarkable story.

Contact us today for a Non-Disclosure Agreement (NDA) to receive the Confidential Information Memorandum (CIM) and explore this extraordinary acquisition opportunity.