Asking Price: $79,000
Revenue: ~$102,000 (2025)
Cash Flow (SDE): ~$22,000–$25,000 (with add-backs)
Location: California (Home-Based / Remote)
Business Type: E-Commerce / Consumer Products
Established: 2024

Business Overview

This is a growing, TikTok-native fragrance and beauty e-commerce brand with a proven social commerce engine and lean operations. The business has built meaningful traction on TikTok Shop, supported by organic creator content and a diversified product catalog.

The brand is designed to operate efficiently, requiring only a few hours per week from the owner, and can be run remotely without a physical storefront or warehouse lease.

This opportunity is ideal for a buyer looking to acquire a turnkey digital brand with established demand, scalable marketing potential, and minimal overhead.

Financial Performance

2025 Highlights:

Total Revenue: ~$102,000
Primary Channel: TikTok Shop (~90%+ of sales)
Additional Channels: Shopify + micro-retail presence
Returning Customer Rate: ~12–13%
Adjusted Seller’s Discretionary Earnings (SDE): ~$22,000–$25,000

Financials include owner discretionary expenses that can be added back to reflect true operating earnings.

Key Investment Highlights

Proven TikTok Commerce Engine
Established TikTok Shop storefront with organic traction
Creator-driven content library and affiliate activity
Strong social commerce positioning in a high-growth channel
Lean, Scalable Operations
Home-based fulfillment model
No long-term lease or payroll dependency
Low fixed overhead
Owner operates business in approximately 4 hours per week
Diversified Product Catalog
Multi-brand fragrance and beauty SKUs
Bundles and multipacks to increase average order value
Supplier relationships in place
Brand & Digital Assets Included
Shopify website and domain
TikTok Shop storefront
Social media accounts
Customer database and email list
Product photography and content assets
Supplier relationships and inventory

Growth Opportunities

Significant upside exists for a buyer who chooses to scale the brand:
Expand paid advertising and retargeting
Increase affiliate partnerships and creator outreach
Optimize bundles and subscription offerings
Strengthen Shopify direct-to-consumer channel
Expand product lines or private-label offerings

The current owner has intentionally kept operations lean, leaving multiple growth levers untapped.

Reason for Sale

The owner is shifting focus to a new venture and is seeking a buyer who can take the brand to its next phase of growth.

Transition & Support

The seller will provide training and transition support to ensure a smooth handoff, including guidance on operations, suppliers, and platform workflows.

Ideal Buyer Profile

This opportunity is well-suited for:

Digital entrepreneurs or e-commerce operators
TikTok or social commerce savvy buyers
Existing brand owners looking to add a profitable bolt-on
Lifestyle buyers seeking a lean, remote business

Confidentiality & Next Steps

Interested buyers must sign an NDA to receive the Confidential Information Memorandum (CIM) and detailed financials.