Business Name: https://fih.com/listing/2178309
Business Website: https://fih.com/listing/2178309
Business Start Date: 23/6/2008
Business Location: HQ in London, UK (Operates internationally)
Business Valuation: $360,500 USD
Employee Number (Inc. Owners): 10
Business Model: Freemium B2B/B2C SaaS Platform
Industry: EdTech (Online Mathematics Education for Students)
Percentage Being Sold: 100%
Sales (TTM): $930,076 (Year Ended 31/12/2024)
Business Multiple (TTM EBITDA): ($103,135)
Social Media Followers: 10,000+ Followers
Lifetime End Users: 100,000 Teachers (5,000+ Schools)
Paying Clients (TTM): Approximately 600+ Customers
Traffic (TTM): Approximately 1,600,000+ Visitors/Year
Reason for Sale: Large education company divesting non-core business line.
Tag Line: Trusted 17 Y/O EdTech Learning Platform Priced at ? of Revenue!


Executive Summary
The business is a well-established EdTech company specializing in interactive online mathematics education. Founded in 2008, it has grown into a global platform used by schools, districts, and individual learners worldwide. Operating on a freemium SaaS model, the business provides gamified, curriculum-aligned content that enhances student engagement and learning outcomes. With a scalable digital infrastructure, strong customer retention, and a loyal user base, the business is an attractive acquisition opportunity for strategic buyers in the EdTech space or private equity investors looking for a growth-oriented SaaS business.
Investment Highlights:
Established EdTech Brand: 16 years of market presence with a solid reputation.
Global Reach: Active in the UK, USA, Australia, Brazil, and other international markets.
Recurring Revenue Model: Subscription-based SaaS business with B2B, B2C, and enterprise licensing streams.
Loyal Customer Base: 80% retention rate, with over half of users subscribed for five or more years.
Scalable SaaS Platform: Built on Google Cloud with Kubernetes infrastructure.
AI & Data-Driven Personalization: Potential for growth through machine learning-powered educational insights.
Market Expansion Potential: Opportunities for localization, curriculum diversification, and new product offerings.
Turnkey Operations: Fully remote team with automated sales and customer support infrastructure.
Regulatory Compliance: Adheres to GDPR, COPPA, and FERPA, making it legally sound for international expansion.
Key Financial Insights:
Revenue has declined by ~10% per year due to strategic shifts and restructuring.
EBITDA losses have significantly decreased due to cost optimization and operational efficiency measures.
November & December 2024 showed profitability, with 2025 expected to yield net gains.
Key cost-saving strategies included shifting to a remote work model and optimizing sales efforts.
High ARPU (~$1,300 per paying customer) reflects strong pricing power and customer loyalty.
Revenue Sources & Pricing Model
The business employs a multi-tiered pricing structure to serve various customer segments:
B2B (Schools, Districts, Institutions): Annual subscriptions based on per-seat or site-wide licensing.
B2C (Parents, Homeschoolers): Subscription-based plans with monthly, quarterly, and yearly pricing.
Enterprise Licensing: Custom agreements for large organizations and educational authorities.
Potential Upsells: Premium AI-driven analytics, teacher training modules, and gamified student challenges.
Affiliate Partnerships: Monetization through referrals from education influencers and strategic partners.
Pricing Tiers:
Schools: 1-3 year contracts, per-seat pricing.
Districts: Site-wide licensing, scalable per-student pricing.
Home-Schooling Plans: Flexible 3, 6, or 12-month subscriptions.
Discounts: Volume-based discounts and early renewal incentives.