Established dessert franchise specializing in premium cookies with strong brand identity and diverse menu offerings. Located in a busy shopping center in the high-traffic El Paso/Las Cruces market, this turn-key operation has built a solid foundation since opening in 2023.

Business Overview:
This Cookie Plug franchise generates $232,239 in annual revenue through multiple revenue streams including walk-in sales, carryout, delivery, catering, and a customer rewards program. The business operates from a leased location at $3,374 per month with lease term extending to August 2027.

Key Strengths:
- Strong brand identity with unique aesthetic and bold flavors that differentiate from competitors
- Diverse menu including classic cookies, exotic flavors, and keto options appealing to various customer segments
- Multiple revenue channels beyond traditional walk-in sales
- Established catering business with strong reputation and high ratings on ezCater platform
- Easy-to-operate franchise model with proven systems
- Prime location in established busy shopping center

Competitive Advantages:
The franchise stands out in the crowded dessert market through its distinctive "fat, thicc, bomb" branding and creative product names. The comprehensive service offering includes delivery, catering for events, and customer loyalty programs, creating multiple touchpoints with customers.

Growth Potential:
Significant opportunity exists to increase market share leveraging the established brand reputation, diverse menu offerings, and proven catering capabilities. The business has built strong foundations for expansion within the El Paso/Las Cruces market.

Financials:
Asking price of $175,000 includes all inventory. The business provides complete financial history and documentation as an established franchise operation.

Reason for Sale:
Owner no longer has time to dedicate to the business, creating an excellent opportunity for a motivated buyer to acquire a profitable, turn-key dessert franchise in a proven market.