Turnkey Boutique Motel Opportunity in Downtown Safety Harbor
Business Description
The Safety Harbor Motel presents a rare opportunity to acquire a fully renovated, turnkey 13-unit hospitality asset in one of Tampa Bay's most desirable markets. Established in 1957 and completely modernized through a comprehensive 2022 renovation, this boutique property combines classic Florida charm with contemporary amenities and infrastructure.
STRATEGIC LOCATION & MARKET POSITION
Primely positioned on Main Street in downtown Safety Harbor, the motel sits within walking distance of the waterfront, dining, shopping, and local attractions. The supply-constrained submarket benefits from strong year-round tourism and proximity to major destinations including Clearwater Beach and Tampa, ensuring consistent demand from both leisure travelers and extended-stay guests.
PROPERTY FEATURES
The 4,758 square foot property offers diverse accommodation options across 13 well-appointed units:
• 6 Queen Studios with kitchenettes
• 2 King Studios with kitchenettes
• 1 One-Bedroom House with full kitchen
• 1 Two-Bedroom House with full kitchen
• 1 Two-Bedroom Cottage (flexible 4-bed/3-bath layout)
• 2 Sleeper rooms
FINANCIAL PERFORMANCE
The business demonstrates solid financial metrics with annual revenue of $405,053 and seller's discretionary earnings of $208,146. The property generates strong direct bookings through established customer relationships and repeat business, indicating market confidence and operational stability.
GROWTH POTENTIAL
Significant upside exists through enhanced online presence. While the motel currently relies primarily on direct reservations, there is substantial opportunity to increase occupancy and revenue through improved utilization of Online Travel Agencies (OTAs) including Airbnb, Vrbo, and Booking.com. Recent implementation of new management software with integrated OTA capabilities has already begun showing positive reservation increases.
TURNKEY OPERATION
This is a complete hospitality business including real estate, FF&E valued at $90,000, and established operations. The seller provides 30 days of training to ensure smooth transition. With its recent renovations, prime location, and proven cash flow, this represents an exceptional entry point into Florida's robust hospitality market.
STRATEGIC LOCATION & MARKET POSITION
Primely positioned on Main Street in downtown Safety Harbor, the motel sits within walking distance of the waterfront, dining, shopping, and local attractions. The supply-constrained submarket benefits from strong year-round tourism and proximity to major destinations including Clearwater Beach and Tampa, ensuring consistent demand from both leisure travelers and extended-stay guests.
PROPERTY FEATURES
The 4,758 square foot property offers diverse accommodation options across 13 well-appointed units:
• 6 Queen Studios with kitchenettes
• 2 King Studios with kitchenettes
• 1 One-Bedroom House with full kitchen
• 1 Two-Bedroom House with full kitchen
• 1 Two-Bedroom Cottage (flexible 4-bed/3-bath layout)
• 2 Sleeper rooms
FINANCIAL PERFORMANCE
The business demonstrates solid financial metrics with annual revenue of $405,053 and seller's discretionary earnings of $208,146. The property generates strong direct bookings through established customer relationships and repeat business, indicating market confidence and operational stability.
GROWTH POTENTIAL
Significant upside exists through enhanced online presence. While the motel currently relies primarily on direct reservations, there is substantial opportunity to increase occupancy and revenue through improved utilization of Online Travel Agencies (OTAs) including Airbnb, Vrbo, and Booking.com. Recent implementation of new management software with integrated OTA capabilities has already begun showing positive reservation increases.
TURNKEY OPERATION
This is a complete hospitality business including real estate, FF&E valued at $90,000, and established operations. The seller provides 30 days of training to ensure smooth transition. With its recent renovations, prime location, and proven cash flow, this represents an exceptional entry point into Florida's robust hospitality market.
About the Business
- Years in Operation
- 69
- Employees
- 2 Contractors
Two part time cleaners - Currently Home Based
- Yes
- Facilities & Assets
- This 13-unit property offers a unique blend of classic Florida charm and modern, turnkey operations. Following an extensive 2022 acquisition and renovation, the asset has been carefully enhanced to meet the expectations of today’s travelers while preserving the character that contributes to strong repeat guest demand.
Recent capital improvements include:
• New roofs across all buildings
• Full exterior repaint
• Property-wide plumbing updates
• Interior flooring upgrades and full unit repainting
• Updated electrical service panels
• Installation of keyless entry systems and security cameras
• Eight units upgraded with Daikin ductless A/C systems
• Parking lot sealed and restriped
The property's desirable location places guests within walking distance of the waterfront, dining, boutique shopping, and local attractions, while providing convenient access to Clearwater Beach, Tampa, and other major area demand generators. - Website
- https://www.safetyharbormotel.com/
- Opportunities for Growth
- The Safety Harbor Motel generates most of its reservations through direct booking channels, including phone reservations and bookings made through the property's website, highlighting a loyal customer base and strong repeat business. At the same time, Online Travel Agencies (OTAs) such as Airbnb, Vrbo, Booking.com, and other third-party platforms represent an opportunity for additional growth. Through enhanced listing exposure, dynamic rate strategies, and more active platform management, there is potential to further increase occupancy and revenue. In January 2026, the motel implemented a new property management system that seamlessly integrates with these OTA platforms. Since adopting the new software, the motel has experienced a noticeable increase in reservations, with additional growth potential remaining.
Real Estate
- Owned or Leased
- Owned
- Included in asking price
- Building Sq. Ft.
- 4,758
About the Sale
- Transition Support
- Thirty day training provided by the owner
- Financing Options
- Cash to seller
Listing Info
- ID
- 2504127
- Listing Views
- 459
Attached DocumentsAttachment Disclaimer
Saftey Harbor Motel Marketing Packet May 2026.pdf
Business Location
Listing ID: 2504127 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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