New Price — Motivated Seller with Time-Sensitive Opportunity! Take the reins of BarleyPop Tap & Shop, a beloved and established local business situated in the vibrant Atwood neighborhood, now offered at an improved price to encourage serious buyer activity. Boasting a stellar reputation with both beer makers and the local community alike, this hybrid taproom and retail shop serves a dedicated customer base of neighborhood locals and hardcore craft beer enthusiasts and is DOG FRIENDLY! This turnkey opportunity is ideal for an owner/operator ready to step in, move quickly, and grow the business. A coveted lease in an amazing Madison location, combined with the included buildout, cooler, equipment, and inventory, allows a buyer to essentially acquire a 10-year established business with no additional goodwill cost. The comprehensive sale includes all inventory, equipment, lease assignment, and invaluable transition assistance from the current owners, who are ready to facilitate introductions to key brewery collaborators. An additional advantage of this sale is the inclusion of a highly coveted, “grandfathered” Class B liquor license. Currently enjoying a 50/50 revenue split between packaged goods and highly profitable draught beer, the business offers immense untapped growth potential. A new cocktail program is already 80-90% ready to launch using existing equipment, and there is significant room to expand revenue through private rentals, charity events, club meetups, and expanding the cooler selection to include gourmet meats, cheeses, and non-alcoholic options. There are time constraints surrounding this opportunity, and while interest has been strong, the seller is prioritizing serious, qualified buyers who are prepared to act. Cash or clean offers are encouraged.