Turnkey Ecommerce Brand – Proprietary Plant Pot Design
Business Description
Proprietary plant pot design with established brand, proven sales, and reliable supply chain. Established in 2021, this home-based business grew from over $30,000 in annual farmers market sales to a scalable online operation. Supplier relationships and custom tooling are in place for ongoing production, and the sale includes a substantial material inventory ready for fulfillment. The business can be operated part-time by one person. The current owners are focused on another enterprise, leaving this opportunity underutilized.
BUSINESS OVERVIEW
This four-year-old brand specializes in artisanal plant pots featuring a proprietary double-lined design, popular among African violet and orchid enthusiasts and well-suited for a wide variety of houseplants. The business operates across multiple channels, including Etsy, Amazon, Instagram, Facebook, YouTube, and its own website.
KEY ASSETS INCLUDED
- $18,705 material inventory, worth $42k+ in finished goods
- Intellectual property rights to custom tooling valued at $22,703
- Established brand and digital assets
- Customer database of 1,700+ buyers
- Active sales platforms and accounts
- Reliable outsourced manufacturing partnerships
FINANCIAL HIGHLIGHTS
- Historical performance: Generated $30,000+ annually
- Gross margins: Approximately 56%
- Average order value: $84.64
OPERATIONAL ADVANTAGES
- Fully outsourced production eliminates manufacturing overhead
- No employees required - owner-operated model
- Relocatable and home-based operations
- Streamlined packaging and shipping processes
- Absentee owner opportunity
GROWTH OPPORTUNITIES
Significant upside potential exists through:
- Digital marketing and social media development (currently minimal investment)
- Retail and wholesale channel expansion
- Online advertising strategies
- New sizes, shapes, and colors ready for development
COMPETITIVE POSITION
The custom-made molds and tooling create barriers to replication, while the specialized bottom-watering design serves a niche market of quality-focused plant enthusiasts. The product's functionality across various houseplants, combined with premium positioning, appeals to higher-end buyers seeking durable, performance-driven solutions.
SUPPORT AND FINANCING
Comprehensive transition support includes business operations training, platform setup assistance, supplier introductions, and packaging/shipping guidance.
This turnkey opportunity offers an established brand with proven demand, strong margins, and multiple expansion pathways. Ideal for buyers with ecommerce marketing expertise ready to unlock the business's significant growth potential in the thriving houseplant market.
BUSINESS OVERVIEW
This four-year-old brand specializes in artisanal plant pots featuring a proprietary double-lined design, popular among African violet and orchid enthusiasts and well-suited for a wide variety of houseplants. The business operates across multiple channels, including Etsy, Amazon, Instagram, Facebook, YouTube, and its own website.
KEY ASSETS INCLUDED
- $18,705 material inventory, worth $42k+ in finished goods
- Intellectual property rights to custom tooling valued at $22,703
- Established brand and digital assets
- Customer database of 1,700+ buyers
- Active sales platforms and accounts
- Reliable outsourced manufacturing partnerships
FINANCIAL HIGHLIGHTS
- Historical performance: Generated $30,000+ annually
- Gross margins: Approximately 56%
- Average order value: $84.64
OPERATIONAL ADVANTAGES
- Fully outsourced production eliminates manufacturing overhead
- No employees required - owner-operated model
- Relocatable and home-based operations
- Streamlined packaging and shipping processes
- Absentee owner opportunity
GROWTH OPPORTUNITIES
Significant upside potential exists through:
- Digital marketing and social media development (currently minimal investment)
- Retail and wholesale channel expansion
- Online advertising strategies
- New sizes, shapes, and colors ready for development
COMPETITIVE POSITION
The custom-made molds and tooling create barriers to replication, while the specialized bottom-watering design serves a niche market of quality-focused plant enthusiasts. The product's functionality across various houseplants, combined with premium positioning, appeals to higher-end buyers seeking durable, performance-driven solutions.
SUPPORT AND FINANCING
Comprehensive transition support includes business operations training, platform setup assistance, supplier introductions, and packaging/shipping guidance.
This turnkey opportunity offers an established brand with proven demand, strong margins, and multiple expansion pathways. Ideal for buyers with ecommerce marketing expertise ready to unlock the business's significant growth potential in the thriving houseplant market.
About the Business
- Years in Operation
- 4
- Employees
- 1 (1 Part-time)
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- The business is ecommerce based and fully relocatable. All production is outsourced. The sale includes complete design files and tooling for proprietary mold patterns (original acquisition cost of $20,030). It also includes $18,750 in inventory and work-in-progress materials such as pots, liners, boxes, wholesale sleeves, skid pads, and marketing supplies. Digital assets are part of the sale, including the website, Etsy, Amazon, Instagram, Facebook, YouTube page, blogs and customer list.
- Website
- https://happyrootsplantpots.com/
- Market Outlook / Competition
- While many plant pots are available, there are relatively few artisanal bottom-watering designs. This product works across a wide variety of houseplants, with the double-lined construction making it especially popular for African violets and orchids — a niche market known to invest in products that perform well. The pots include a quality rubber pad and are often favored by higher-end buyers seeking durable, functional designs. Because the molds and tooling are custom-made, the design is not easily replicated by competitors.
- Opportunities for Growth
- There is strong potential for growth through increased use of social media and online advertising, areas that have not yet been fully developed. Retail opportunities also remain untapped and could provide additional revenue streams. The sale includes the next size of pot liners, giving the buyer a ready path to expand the product line into new sizes, shapes, and colors. None of these opportunities have been fully pursued, leaving significant upside for the next owner.
About the Sale
- Seller Motivation
- We launched a second business
- Transition Support
- We will help transition the business to the new owner, show them how to package and ship the pots, ensure they are set up on the online platforms with account access, and introduce them to our suppliers for a smooth handover.
- Financing Options
- We are flexible and will work with the buyer on terms everyone is happy with.
Listing Info
- ID
- 2397040
- Listing Views
Business Location
Listing ID: 2397040 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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