Turnkey Honey Brand — ’24 Rev ~$4.5M
Business Description
Clean handoff: brand/IP, site, lists, SOPs—retention & clear growth
We didn’t build this to flip it. Life pulled us in a different direction, so we’re passing the keys to a brand that already hums.
It’s a direct to consumer online store in the sleep/calm lane. 2024 came in around $4.5M with roughly 21% margin (after add-backs). What makes it special isn’t just the number—it’s how repeatable it feels. Customers come back. The supplier is literally across the street, so we restock fast and keep things fresh. Fulfillment can ship same day when needed. The team runs mostly on Slack with one steady manager on the ground. You can operate this from anywhere.
Where it gets exciting: we’ve mostly spoken to a 50+ audience and grown on Facebook. There’s headroom in younger demos, a pets line, international, and channels we haven’t turned on yet (Google/YouTube, TikTok, affiliates, marketplaces, subscriptions). The playbook and SOPs are ready—you’d be adding fuel, not building the car.
If you like real businesses more than pitch decks—and you can move decisively with meaningful capital at close—reach out. Share a quick intro and we’ll send an NDA to open the data room (P&Ls, channel breakdowns, cohorts, ops docs). We’re happy to stick around 3–6 months to hand things off cleanly.
It’s a direct to consumer online store in the sleep/calm lane. 2024 came in around $4.5M with roughly 21% margin (after add-backs). What makes it special isn’t just the number—it’s how repeatable it feels. Customers come back. The supplier is literally across the street, so we restock fast and keep things fresh. Fulfillment can ship same day when needed. The team runs mostly on Slack with one steady manager on the ground. You can operate this from anywhere.
Where it gets exciting: we’ve mostly spoken to a 50+ audience and grown on Facebook. There’s headroom in younger demos, a pets line, international, and channels we haven’t turned on yet (Google/YouTube, TikTok, affiliates, marketplaces, subscriptions). The playbook and SOPs are ready—you’d be adding fuel, not building the car.
If you like real businesses more than pitch decks—and you can move decisively with meaningful capital at close—reach out. Share a quick intro and we’ll send an NDA to open the data room (P&Ls, channel breakdowns, cohorts, ops docs). We’re happy to stick around 3–6 months to hand things off cleanly.
About the Business
- Years in Operation
- 7
- Number of Employees
- 4
- Facilities & Assets
- Fully remote-friendly. Operates from NY while owners run it from three states via Slack, automations, and SOPs. One on-site manager is the eyes and ears on the ground. The production vendor is literally across the street—fast restocks, tight QC, minimal delays (a big e-com edge). U.S.-based customer service works remotely. Systems, dashboards, and clean handoffs let a new owner plug in from anywhere.
- Market Outlook / Competition
- Winning in e-commerce is half storefront, half supply chain. Our supplier is literally across the street—letting us launch limited/seasonal SKUs fast, scale production with demand, and keep lead times tiny. In-house fulfillment ships same-day when needed and handles its own labels, inserts, inventory, and POs. The result is a flexible, vertically aligned engine that outpaces competitors on speed, freshness, and reliability—an operational edge that’s hard to replicate.
- Opportunities for Growth
- We’ve mostly sold to U.S. customers 50+ and grown almost entirely on Facebook. Lots of runway: tap younger audiences, launch a pets line, and expand internationally. The backend’s ready—supplier next door, in-house fulfillment, and clear SOPs—so scaling is straightforward. Turn on Google/YouTube and TikTok, add affiliates/marketplaces, plus subscriptions and bundles. With ops already dialed, these levers should lift reach and revenue fast.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,000
- Rent
- $2,000.00 per month
About the Sale
- Seller Motivation
- The three owners weren’t planning to sell—this was built to keep. Recent persona
- Transition Support
- Sale includes the current U.S-based customer service team and the inventory & fulfillment manager, plus transfer of all IP and SOPs. We’ll provide a structured handoff: 3–6 months of owner support with weekly ops calls, system training, vendor introductions, and KPI playbooks. Goal: a smooth, zero-downtime transition so you can step in and run from day one.
- Financing Options
- up to 40% financing available
Listing Info
- ID
- 2410464
- Listing Views
Listing ID: 2410464 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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