Support & Training

MAPCO gives licensees the tools, training, and operational support needed to step into an established business model with confidence. From onboarding and licensing to store operations, merchandising, technology, and ongoing guidance, our team works closely with each licensee throughout the process. We help remove many of the challenges that come with starting an independent convenience store so operators can focus on running the business, serving customers, and growing sales.

Marketing & Competitive Advantage

Our licensees benefit from the buying power, marketing resources, and established systems of the MAPCO brand. On the inside of the store, MAPCO oversees product selection, margins, product placement, promotions, rebates, and pricing strategies to help keep our licensees competitive. Through wholesale purchasing, MAPCO promotions, and our rewards platform, we work to maximize value for both the customer and the operator. Across the store, licensees average approximately a 30% margin on inside sales, providing a strong foundation for profitabile.

Growth & Expansion

The MAPCO Licensing Program is designed to provide entrepreneurs with an accessible path to business ownership and the opportunity to grow over time. Unlike a traditional franchise model, MAPCO does not charge an upfront franchise or licensing fee. The financial requirement to get started consists of a $45,000 refundable security deposit along with the purchase of the store's inventory, which typically ranges from approximately $100,000 to $120,000 at cost. For qualified operators, this creates an opportunity to step into an established location with the infrastructure, brand recognition, and support already in place, with the potential to expand into additional MAPCO locations as opportunities become available.

MAPCO Support

One of the biggest advantages of becoming a MAPCO licensee is the amount of operating support built into the program. On fuel, licensees receive a two-cent commission on every gallon sold, while MAPCO covers the majority of credit card processing fees. MAPCO also covers 100% of fuel-related maintenance and repairs, including both above-ground and underground equipment, while managing fuel pricing and fuel delivery.

Our support also extends to major building and facility repairs. MAPCO covers repairs and maintenance for key property systems and equipment such as roofing, HVAC systems, cooler doors, sewage and plumbing-related systems, beer caves, water heaters, and other major facility components. This helps reduce unexpected capital expenses for the licensee and allows operators to focus their resources on growing the business.

Inside the store, MAPCO supports licensees through wholesale product pricing, merchandising, promotions, rebates, margin management, product placement, competitive pricing, and the MAPCO rewards program. The result is an opportunity to be your own boss while having the infrastructure, purchasing power, operational resources, and ongoing support of an established convenience-store brand behind you.