Turnkey Online Swedish Woven Rug Brand
Business Description
Home-Based | Profitable | Ready to Scale
This established e-commerce business designs and sells premium Swedish-woven indoor/outdoor area rugs to a loyal base of high-end interior designers and hospitality clients. Operating successfully for 24 years, it has built a strong reputation for quality craftsmanship, custom capabilities, and outstanding customer satisfaction — all with minimal overhead thanks to its home-based model.
Highlights:
- Well-designed, high-converting website and multiple active social media channels
- Excellent online reviews and long-standing brand credibility
- International supply chain with materials sourced directly from Sweden
- Three independent sales representatives currently in place
- Serves luxury residential designers and large hospitality accounts
- Mostly custom production with a curated range of stock colors and patterns
Assets Included
- Industrial sewing machines and finishing equipment
- Samples, patterns, and existing inventory
- Established supplier relationships
- Comprehensive client list and repeat customer base
Training & Transition
The current owner is committed to a smooth handoff and is willing to stay on for up to six months to:
- Train the buyer in rug finishing and production (a straightforward, easy-to-learn process)
- Assist with customer and representative transitions
- Help onboard and train new employees as the business scales
Growth Opportunities:
This business is currently supply-constrained — orders are routinely declined due to limited inventory capacity. Immediate growth is achievable by:
- Increasing inventory levels
- Adding in-house production staff
- Expanding wholesale and hospitality outreach
Demand already exists; the next owner simply needs to unlock the capacity.
Additional Notes:
- Fully relocatable anywhere in the U.S. or Sweden
- Extremely low overhead, ideal for an owner-operator or small team
- The seller has received unsolicited acquisition interest in the past and can identify potential strategic buyers
This is an exceptional opportunity to acquire a respected, niche luxury brand with proven demand, strong margins, and clear runway for expansion.
This established e-commerce business designs and sells premium Swedish-woven indoor/outdoor area rugs to a loyal base of high-end interior designers and hospitality clients. Operating successfully for 24 years, it has built a strong reputation for quality craftsmanship, custom capabilities, and outstanding customer satisfaction — all with minimal overhead thanks to its home-based model.
Highlights:
- Well-designed, high-converting website and multiple active social media channels
- Excellent online reviews and long-standing brand credibility
- International supply chain with materials sourced directly from Sweden
- Three independent sales representatives currently in place
- Serves luxury residential designers and large hospitality accounts
- Mostly custom production with a curated range of stock colors and patterns
Assets Included
- Industrial sewing machines and finishing equipment
- Samples, patterns, and existing inventory
- Established supplier relationships
- Comprehensive client list and repeat customer base
Training & Transition
The current owner is committed to a smooth handoff and is willing to stay on for up to six months to:
- Train the buyer in rug finishing and production (a straightforward, easy-to-learn process)
- Assist with customer and representative transitions
- Help onboard and train new employees as the business scales
Growth Opportunities:
This business is currently supply-constrained — orders are routinely declined due to limited inventory capacity. Immediate growth is achievable by:
- Increasing inventory levels
- Adding in-house production staff
- Expanding wholesale and hospitality outreach
Demand already exists; the next owner simply needs to unlock the capacity.
Additional Notes:
- Fully relocatable anywhere in the U.S. or Sweden
- Extremely low overhead, ideal for an owner-operator or small team
- The seller has received unsolicited acquisition interest in the past and can identify potential strategic buyers
This is an exceptional opportunity to acquire a respected, niche luxury brand with proven demand, strong margins, and clear runway for expansion.
About the Business
- Years in Operation
- 23
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
About the Sale
- Seller Motivation
- Retirement
Listing Info
- ID
- 2459248
- Listing Views
- 7
Listing ID: 2459248 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


