JÜJ is a beautifully branded digestive bitters company positioned at the intersection of gut health and modern mixology. Founded in 2023 by a gut-health expert and a culinary enthusiast, JÜJ fills a clear white space in the market: most “health bitters” use high-quality ingredients but lack pleasant taste and brand value, while “cocktail bitters” taste great but offer little functional value and use low quality ingredients. JÜJ brings both worlds together—exceptional flavor and clinically inspired ingredients—supported by a thoughtful, premium brand identity.

1. Turnkey, Ready-to-Operate

Every operational component is already in place. A trusted co-manufacturer has been engaged, suppliers are secured, and a 3PL warehouse is conducting ongoing fulfillment. The Shopify website and social media presence are live and active, with existing reviews and early customer traction. The founders will provide training and partner introductions to ensure a seamless handoff, so the new owner can begin operating on day one.

2. Premium, Differentiated Product

JÜJ’s proprietary formulas are fully owned and developed from scratch, blending the highest-quality botanicals known to support digestion and overall gut health. The product tastes incredible—pleasantly complex, balanced, and versatile for both mocktails and cocktails. This combination of quality, taste, and wellness focus is unique in the bitters market, which has long been split between functional but unappealing health products and flavorful but low-quality cocktail mixers.

3. Established Brand Foundation

The JÜJ brand aesthetic is sleek, modern, rooted in authenticity, and fully trademarked. Packaging design and storytelling were crafted by professional designers, resulting in a cohesive identity that resonates with both wellness consumers and cocktail enthusiasts. Loyal early customers have left glowing reviews, and the brand’s approachable yet elevated tone makes it well-positioned for growth in the broader functional beverage and digestive wellness markets.

4. Growth-Ready Infrastructure

JÜJ operates as a direct-to-consumer (DTC) brand through a fully functional Shopify storefront. Fulfillment, co-manufacturing, and logistics infrastructure are already built and ready to scale. Future growth opportunities include paid digital marketing, influencer partnerships, Amazon or Thrive Market listings, wholesale distribution to health food stores and boutique bars, new SKUs, and emphasis on subscriptions. The operational groundwork is complete—the next phase is scaling awareness and production.

5. Ideal Buyer Profile

JÜJ is a perfect fit for an entrepreneur or small team passionate about health, wellness, or beverage innovation who wants to acquire a ready-to-run brand. With time, marketing investment, and focus, a new owner can quickly scale the business by capitalizing on its strong foundation and growing consumer trends. It’s equally suited for an existing wellness or CPG brand seeking a plug-and-play addition to its portfolio.

6. Founders’ Story

The founders have full-time careers and other creative pursuits, and while they’ve proven the product and operations, they no longer have the bandwidth to execute on the marketing and growth required for the next stage. Rather than let the brand fade, they want to see it live on with someone who shares their enthusiasm for great taste, gut health, and brand integrity. They will provide generous support during the transition to ensure the next owner can succeed from day one.

This is a rare turnkey opportunity to acquire a fully developed consumer brand in one of the fastest-growing wellness categories. JÜJ combines premium ingredients, beautiful branding, and operational readiness—everything needed for a new operator to step in and scale immediately.