Established home-based specialty fish retailer operating across multiple high-traffic farmers markets in Southeast Michigan. Founded in 2021, the business has produced consistent year-over-year growth and has evolved into a streamlined, increasingly semi-absentee operation.

The company sources wild-caught fish directly from Michigan’s Great Lakes in the Upper Peninsula, offering a premium mix of fresh, frozen, and smoked products. Core offerings include whitefish, walleye, wild king salmon, caviar, pâté, and other value-added items. All products are pre-packaged and ready for sale, enabling efficient market operations and consistent product quality.

Sales and cash flow increased materially from 2024 to 2025, with 2025 gross revenue of approximately $244,000 and owner cash flow of roughly $75,000. A strategic price adjustment and expanded farmers market presence support projected 2026 sales approaching $300,000, with estimated cash flow in the $100,000–$125,000 range depending on owner involvement. Owner participation has declined each year as staffing and systems have matured, improving scalability and reducing operational risk.

Operations are turnkey. Product is delivered from established Upper Peninsula vendors, staged locally, and deployed to markets using rolling freezer units. Trained staff manage market execution, sales are processed through Square, and inventory is rotated weekly. A hands-on owner could further increase cash flow by assuming a planned seasonal full-time role.

Growth opportunities include expansion into additional farmers markets, selective wholesale or specialty retail partnerships, enhanced pre-order and subscription offerings, and improved online sales.

Seller is transitioning due to retirement and will provide training and post-closing support. Seller financing is available, making this an attractive opportunity for an owner-operator or an existing food retailer seeking to expand within the farmers market channel.