Step into a business that is already built, already earning, and still running at a fraction of its potential.

This South Austin VR entertainment center combines world-class Zero Latency free-roam VR, VR escape room adventures, 7 lanes of axe throwing, and a new RC Construction Yard attraction for kids under one roof. The current owner estimates the venue is operating at well under 20% of its true capacity – yet it already generates meaningful sales. A new owner who focuses full-time on filling that capacity has a clear path to transforming this into a strong cash-flowing asset.

This is not a “concept on paper.” The hard work and heavy capex are done:

1. The VR arena is powered by a global leader in free-roam VR with a constantly updated library of premium games that “wow” guests and drive repeat visits.
2. The VR escape experiences provide high-margin, small-group adventures perfect for families, friends, and corporate teams.
3. The axe lanes add an entirely different style of fun for adults, parties, and team-building.
4. The RC Construction Yard gives kids their own attraction, making it easier to sell full family outings and birthday packages.

Where the big upside lies is how under-utilized the space is today. Most days and time slots still have plenty of availability. Even modest improvements – for example growing to 40–50% average utilization instead of ~20% – could significantly increase top-line revenue without needing major additional fixed costs.

Several profit levers are essentially untouched:

1. Food & alcohol – Many guests ask for beer/wine and more food options, but the current owner does not serve alcohol for personal/religious reasons and keeps food very light. A buyer willing to obtain the proper permits and add a small bar and snack/food corner could unlock a major, natural revenue stream that pairs perfectly with VR, axe throwing, and parties.
2. Corporate, school & community outreach – The location is ideal for corporate team-building, school and youth group events, and fundraisers, but this channel has not been aggressively worked. A hustling owner can build relationships with local schools, clubs, churches, companies and meetup groups to turn slow times into booked events.
3. Memberships & leagues – With multiple high-engagement activities, there is real potential to develop memberships, VR leagues, axe leagues, tournaments, and regular community nights that drive predictable recurring revenue and repeat visits.
4. Maximizing the new RC Construction Yard – Properly marketed, this attraction can become a “must-do” for families with younger kids, making it easier to sell birthday packages and keep siblings entertained while others play VR or throw axes.
Right now, the limiting factor is not the concept or the equipment – it’s the owner’s time. The seller is a full-time NASA spacecraft engineer transitioning into an even more demanding Artemis III/Orion role, while also building a growing space startup. He cannot be in the business hustling with schools, companies, and the local community the way a dedicated owner-operator or entertainment group can.

For the right buyer, this is a chance to:

1. Skip the 18–24 months and six-figure build-out it would take to create a similar venue from scratch.
2. Start with a running operation, staff, systems, online presence, and strong reviews on day one.
3. Apply focused energy to filling capacity, adding food/alcohol, and scaling events and memberships to turn an under-optimized asset into a serious earner.

If you’re an owner-operator who wants to be hands-on, or an entertainment company looking for a turnkey VR location in South Austin with significant upside still on the table, this opportunity deserves a close look.