Jigskinz is a 15-year-old registered trademark brand offering a unique shrink-wrap lure customization system for freshwater and saltwater fishing lures. Manufactured entirely in the United States, Jigskinz carries no overseas supply chain dependency, no tariff exposure, and no international sourcing risk.
The product is genuinely unique — there is no direct competitor in the market. Jigskinz allows anglers to refurbish, customize, and personalize fishing lures using a proprietary shrink-wrap skin system. The process takes under 60 seconds: remove lure hardware, slide the Jigskinz sleeve over the lure body, dip in boiling water to shrink, reinstall hardware. The result is a professionally finished lure at a fraction of the cost of buying new.
The business operates as a direct-to-consumer e-commerce brand with the owner retaining full retail margins. Average order value is $70, driven by multi-pack purchases across four product tiers: single skins, 4-packs, 8-packs, and assorted size bundles. The product is available in up to 8 sizes covering the full spectrum of freshwater and saltwater lure types — from small crankbaits to large offshore trolling lures.

THE DEAL
The asking price of $99,000 includes approximately $250,000 in retail product inventory at below cost. A buyer acquires the entire business for essentially half the value of the inventory alone — the brand, trademark, audience, and content library transfer at no additional cost above inventory value.

THE PRODUCT
Jigskinz solves a universal problem for anglers — lures get damaged, paint chips, and finishes deteriorate. Rather than replacing expensive lures at $8-$25 each, Jigskinz allows anglers to restore and customize any lure in under 60 seconds for $2.50-$3.00 per skin. The visual transformation is dramatic and the product closes at nearly 100% when demonstrated live. Multiple demonstration videos have exceeded 1,000,000 organic views each.

THE MARKET
Over 50 million Americans fish recreationally, generating approximately $50 billion in annual economic activity. Jigskinz addresses freshwater and saltwater anglers across all species — bass, walleye, trout, stripers, offshore pelagics — giving the product an unusually wide addressable market. The business currently sells exclusively within the United States despite documented international demand, leaving the entire global market as immediate upside for an acquiring buyer.

THE ASSETS
Jigskinz registered trademark — 15 years of brand equity
$250,000 in product inventory below cost — included in asking price
Fully operational Wix e-commerce website
Email subscriber list
Facebook business page — 10,000 followers
Instagram business account — 8,000 followers
YouTube channel
Complete video and photography content library
Established domestic manufacturer relationships — 15 year proven partnership

THE OPPORTUNITY
The email list, social following, and content library are largely dormant due to owner time constraints. A motivated buyer with marketing focus has a clear and documented path to $100,000+ in annual revenue — the business has achieved this previously. Additional upside exists from international shipping, Amazon marketplace listing, influencer marketing, and trade show presence — none of which have been fully pursued.
This is an opportunity sale by a serial entrepreneur redirecting focus to a new venture. Not a distressed sale. The product works, the market exists, and the infrastructure is in place.

The brand is free.
The inventory pays for itself.
Everything else is upside.