Located in a densely populated West Coast city, this luxury fitness and wellness brand has positioned itself as a leader in personalized training, health diagnostics, and integrative lifestyle services. The business operates out of three highly visible, street-level studios totaling over 7,700 square feet, each built out with premium finishes and top-tier equipment. Clients have access to a wide array of offerings, including private fitness coaching, gym access, advanced health assessments like VO2 max and DEXA scans, and holistic programs focused on long-term well-being.

Revenue is spread across several channels: personal training accounts for just over half of income, followed by metabolic testing, gym memberships, nutritional counseling, product sales, and income from subleased spaces. Approximately one-fifth of total revenue is subscription-based and growing steadily. With minor service additions and pricing adjustments, the business could significantly increase predictable income. It holds favorable lease terms, benefits from a stellar digital reputation, and is staffed with key personnel including a testing program lead, a client experience manager, and a dual-role team member overseeing nutrition and content marketing.

The company has grown from a solo operation into a multi-unit business with well-defined systems and staff-driven operations. Although client retention is high and demand is consistent, there’s substantial room to grow by launching digital services, increasing use of existing wellness amenities like saunas and cold plunges, or expanding into nearby territories. The company has remained independent, carries no investor equity, and maintains a clean financial history—with only a minor EIDL loan on the books and continued post-pandemic growth.