I'm selling my Amazon FBA store in the intimate wellness category. I founded it in 2018 but really never put any effort into the store until 2022. Over the trailing twelve months it generated $912,242 in revenue and $121,867 in net profit after Amazon fees and all costs - without any advertising spend (ppc), and while regularly selling through faster than I could restock it.

That last point is the most important thing to understand about this business: the constraint has never been demand. My distributor pricing is strong enough that I consistently hold the buy box, and the catalog sells through faster than I've had capital to re-invest. A buyer with more working capital than I've put in inherits a store where the main growth lever is simply keeping the shelves stocked.

The category is about as durable as retail gets - these are everyday intimate health items, the same things stocked in any pharmacy, bought privately and repeatedly, in any economy.

A part-time remote employee handles day-to-day operations, including managing our third-party logistics provider, who receives, preps, and ships all inventory into Amazon FBA - I never touch a product myself. That employee has agreed to stay on with a new owner. The account is clean, has never been suspended, and is approved to sell in a number of restricted categories.

I'm relocating my family to Argentina and winding down my U.S. assets, which is why the price is slightly negotiable for a buyer who can close quickly. There's nothing wrong with the business - that's exactly why I'm comfortable offering up to twelve months of remote transition support.

If you have working capital to deploy and want a store with proven, already-outrunning-supply demand, I'd welcome a conversation.