well-established, women-owned specialty lingerie boutique known for its
expert bra fittings, inclusive sizing, and high-touch customer service. The company operates two
profitable brick-and-mortar locations in Phoenix, Arizona, supported by an
integrated e-commerce platform that extends its reach beyond the local market.
With over 14 years in operation, the business has built a strong reputation as a trusted alternative to
national chains by serving an underserved demographic seeking proper fit, comfort, and quality. They offer a carefully curated product mix focused on affordable luxury, extended sizing, and
confidence-driven retail, resulting in consistent demand and a loyal, repeat customer base. The
business is well-positioned for continued growth under new ownership through expanded digital
marketing, e-commerce optimization, and community-based brand engagement

It differentiates itself through a strong focus on expert bra fittings, inclusive sizing, and
personalized customer service that is difficult to replicate at scale. The business offers an extensive size range
with over 160 sizes, serving customers who are often underserved by national chains and online-only retailers.
Its reputation for fit expertise, combined with knowledgeable staff and a welcoming boutique environment, has
driven strong customer loyalty and repeat business. Operating two strategically located retail stores alongside an
e-commerce platform allows the company to balance in-person service with digital convenience, while its
confidence-focused, women-owned brand story further strengthens its positioning in a competitive retail
landscape.