The business is a rapidly scaling ecommerce brand in the wellness and fitness category, offering over 200 SKUs across 10 sub-categories, including bestsellers like wobble cushions and foot rollers. Focused on health-conscious consumers, it delivers high-quality, affordable products designed to support home fitness, rehabilitation, and everyday wellness routines. Since launching in 2021, the brand has built a strong private-label presence and a loyal customer base across major markets, including the US, UK, Canada, and Europe.
Operations are streamlined for efficiency, with nearly 100% of sales fulfilled through Amazon FBA. This fulfillment model enables global reach with minimal overhead and logistics complexity. The business requires only a few hours of owner involvement per week, thanks to outsourced support across Amazon Seller Central and customer service. Inventory is managed via supplier partnerships, and there is no seasonality in demand, offering stable, predictable revenue throughout the year. The business is well-positioned for continued growth, with expansion opportunities including building out wholesale relationships, enhancing direct-to-consumer channels, and increasing market share across international marketplaces. This is a turnkey opportunity for a buyer seeking a lean, branded ecommerce asset with global distribution and a clear path for scaling.

KEY HIGHLIGHTS

• 3+ Yr Proven Growth: The business has demonstrated consistent performance and scalability since launching in 2021, establishing itself as a trusted wellness brand across multiple international markets.

• Diverse 200-SKU Fitness Portfolio: Offering over 200 SKUs across 10 sub-categories, the brand addresses a wide range of consumer needs within the wellness and fitness space, boosting cross-sell potential and category depth.

• Global Amazon FBA Distribution: With fulfillment optimized through Amazon FBA in the US, UK, EU, Canada, and Japan, the business enjoys seamless logistics, high customer satisfaction, and low operational overhead.

• Premium Quality, Value Pricing: The brand is positioned as a premium yet affordable option, appealing to health-conscious consumers looking for reliable, well-reviewed fitness and recovery products.

• Minimal Hours, Outsourced Ops: Day-to-day operations require just a few hours of owner involvement per week, with most functions outsourced or automated through third-party support.

• Clear Path for DTC & Wholesale Scale: Untapped potential lies in expanding direct-to-consumer sales, reactivating wholesale channels, and deepening international market penetration.