Wetzel's Pretzels Franchise inside Walmart in Marietta, GA
Business Description
Transaction Details
Zero Goodwill! Buyer only pays a $20,000 acquisition fee plus inventory at cost to take over a brand new, fully built Wetzel's Pretzels bakery inside one of the busiest Walmart Supercenters in Cobb County!
The Seller spent over $500,000 on the buildout alone in 2025. That figure does not include the franchise fee, the extra equipment, the signage, the permits, or the training. Every piece of equipment is under a year old and still under warranty. You are not paying for any of it. You walk in and start selling on day one!
Structure: Sublease. The Seller retains the master lease with Walmart and the Wetzel's Pretzels franchise agreement. The Buyer operates the store under a sublease from the Seller.
Sublease Rent: $4,912 per month, plus 8% of sales.
The $4,912 base rent is set to cover the Seller's loan payment on the $500,000 buildout, which is the only reason the Buyer is able to take over this store for zero goodwill. The rent and the $20,000 acquisition fee are the absolute bottom line and are NON-NEGOTIABLE. This deal will not last long!
Key Financials
Monthly Sales: $25,000
Cost of Goods Sold: 28%
Franchise Royalty: 7% of sales
Marketing Fee: 1% of sales
Sublease Rent: $4,912 per month plus 8% of sales
Utilities and Property Insurance: $0. Walmart pays!
Franchise Term Remaining: Over 9 years, plus a 5 year extension option
Hours: Store is currently open only 11:30 AM to 7:00 PM. The employees dictate the limited hours, not the customers. To maximize sales, the store only needs to be open 12 hours a day, 9:00 AM to 9:00 PM, and add breakfast items for the morning Walmart shoppers. That is where the upside is!
Sales are being generated on a 7.5 hour day. The store is only open 11:30 AM to 7:00 PM because the Seller is out of state and cannot staff it. The Walmart is open and busy from early morning until late night. An Owner-Operator couple running 9 AM to 9 PM adds 60% more selling hours every single day, and captures the morning shoppers and the evening dinner crowd that this store is currently sending home empty-handed.
If so, this is the lowest cost of entry you will find for a national franchise inside a Walmart in Metro-Atlanta!
A couple replaces the payroll. The store currently carries 8 employees (1 full time, 7 part time) to cover a 7.5 hour day. Two owners working the counter cover the full 12 hour day and keep that payroll in their own pocket.
Be your own boss in Metro-Atlanta with a recognizable brand and Walmart's foot traffic delivered to your counter every day.
Location
GUARANTEED over 6,000 customers PER DAY walk right past this store. That is about 2.2 MILLION potential customers every year! No billboard or marketing budget can buy 6,000 people a day walking past your counter.
The bakery sits inside the Walmart Supercenter itself, positioned to capture shoppers entering and exiting the store. You get Walmart's traffic every single day without paying a dime extra for it!
The Market
Cobb County is approaching 800,000 residents and is the third most populous county in Georgia.
Median household income in Cobb County is over $102,000, about 33% higher than the state average.
Why This Deal Stands Out
Zero goodwill
Only $20,000 acquisition fee plus inventory
Over $500,000 brand new 2025 buildout, all under warranty
Inside a Walmart Supercenter in Metro-Atlanta
GUARANTEED over 6,000 customers per day walk past the store, about 2.2 million per year
National franchise with support
Walmart pays utilities and property insurance
Over 9 years remaining on the franchise term plus a 5 year option
Currently open only 11:30 to 7. Room to add 60% more selling hours immediately
Seller is out of state and needs an operator in place now
Zero Goodwill! Buyer only pays a $20,000 acquisition fee plus inventory at cost to take over a brand new, fully built Wetzel's Pretzels bakery inside one of the busiest Walmart Supercenters in Cobb County!
The Seller spent over $500,000 on the buildout alone in 2025. That figure does not include the franchise fee, the extra equipment, the signage, the permits, or the training. Every piece of equipment is under a year old and still under warranty. You are not paying for any of it. You walk in and start selling on day one!
Structure: Sublease. The Seller retains the master lease with Walmart and the Wetzel's Pretzels franchise agreement. The Buyer operates the store under a sublease from the Seller.
Sublease Rent: $4,912 per month, plus 8% of sales.
The $4,912 base rent is set to cover the Seller's loan payment on the $500,000 buildout, which is the only reason the Buyer is able to take over this store for zero goodwill. The rent and the $20,000 acquisition fee are the absolute bottom line and are NON-NEGOTIABLE. This deal will not last long!
Key Financials
Monthly Sales: $25,000
Cost of Goods Sold: 28%
Franchise Royalty: 7% of sales
Marketing Fee: 1% of sales
Sublease Rent: $4,912 per month plus 8% of sales
Utilities and Property Insurance: $0. Walmart pays!
Franchise Term Remaining: Over 9 years, plus a 5 year extension option
Hours: Store is currently open only 11:30 AM to 7:00 PM. The employees dictate the limited hours, not the customers. To maximize sales, the store only needs to be open 12 hours a day, 9:00 AM to 9:00 PM, and add breakfast items for the morning Walmart shoppers. That is where the upside is!
Sales are being generated on a 7.5 hour day. The store is only open 11:30 AM to 7:00 PM because the Seller is out of state and cannot staff it. The Walmart is open and busy from early morning until late night. An Owner-Operator couple running 9 AM to 9 PM adds 60% more selling hours every single day, and captures the morning shoppers and the evening dinner crowd that this store is currently sending home empty-handed.
If so, this is the lowest cost of entry you will find for a national franchise inside a Walmart in Metro-Atlanta!
A couple replaces the payroll. The store currently carries 8 employees (1 full time, 7 part time) to cover a 7.5 hour day. Two owners working the counter cover the full 12 hour day and keep that payroll in their own pocket.
Be your own boss in Metro-Atlanta with a recognizable brand and Walmart's foot traffic delivered to your counter every day.
Location
GUARANTEED over 6,000 customers PER DAY walk right past this store. That is about 2.2 MILLION potential customers every year! No billboard or marketing budget can buy 6,000 people a day walking past your counter.
The bakery sits inside the Walmart Supercenter itself, positioned to capture shoppers entering and exiting the store. You get Walmart's traffic every single day without paying a dime extra for it!
The Market
Cobb County is approaching 800,000 residents and is the third most populous county in Georgia.
Median household income in Cobb County is over $102,000, about 33% higher than the state average.
Why This Deal Stands Out
Zero goodwill
Only $20,000 acquisition fee plus inventory
Over $500,000 brand new 2025 buildout, all under warranty
Inside a Walmart Supercenter in Metro-Atlanta
GUARANTEED over 6,000 customers per day walk past the store, about 2.2 million per year
National franchise with support
Walmart pays utilities and property insurance
Over 9 years remaining on the franchise term plus a 5 year option
Currently open only 11:30 to 7. Room to add 60% more selling hours immediately
Seller is out of state and needs an operator in place now
About the Business
- Years in Operation
- 2
- Franchise
- This business is an established franchise
- Market Outlook / Competition
- The Market
Cobb County is approaching 800,000 residents and is the third most populous county in Georgia.
Median household income in Cobb County is over $102,000, about 33% higher than the state average.
Cobb County is one of the most educated counties in Georgia, with more than half of adults holding a bachelor's degree or higher.
Cobb County employment is projected to add over 4,500 new jobs every year through 2032, led by healthcare, aerospace and defense, technology, and logistics.
Cobb County unemployment sits around 3%, below both the state and national rate. - Opportunities for Growth
- Location
GUARANTEED over 6,000 customers PER DAY walk right past this store. That is about 2.2 MILLION potential customers every year! No billboard or marketing budget can buy 6,000 people a day walking past your counter.
The bakery sits inside the Walmart Supercenter itself, positioned to capture shoppers entering and exiting the store. You get Walmart's traffic every single day without paying a dime extra for it!
Cobb Parkway (US-41) is one of the busiest commercial corridors in Metro-Atlanta, and this Walmart is the anchor for a dense retail, residential, and employment trade area:
Dobbins Air Reserve Base, with over 2,500 full-time personnel and approximately 10,000 Guardsmen and Reservists, adjoins the Lockheed plant just down Cobb Parkway.
Colleges: Life University, Kennesaw State University Marietta Campus, Fortis College, and Lincoln College of Technology. Over 2,500 students and staff combined.
Real Estate
- Owned or Leased
- Leased
- Rent
- $4,912 per month
Listing Info
- ID
- 2550924
- Listing Views
- 17
Business Location
Listing ID: 2550924 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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