Winter Driving School & Provider of Events for the Automotive Industry
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Founded in the early 1980’s, the Company specializes in providing innovative events for premium automotive and motorsports industries. Revenue is derived from a winter driving school (80% of revenue) and off-site event services (20%). The Company provides these services for well-known companies such as Ferrari, BMW, Bridgestone, Audi, Porsche, Toyota, Lexus and other high-end brands.
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These events include media presentations, sales training, lifestyle events, driver coaching and training, product testing, and precision / stunt driving. Customers are located in the United States (90%) and other parts of the world (10%). Customer markets include the following: • General public (70% of revenue) • Automotive manufacturers (20%) • Oilfield service companies (5%) • Military / government (5%)
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