WebsiteClosers® presents an established CPG Brand with a powerful presence within Women’s Apparel, Accessories, and Gifts. The Brand has 23 years of success within both DTC eCommerce and Wholesale Sales Channels. This brand is known for producing trend-driven products designed in-house and manufactured exclusively for their brand. This business excels in designing and developing a wide array of items, including women's outerwear, graphic t-shirts, and seasonal loungewear, as well as a variety of headwear, slippers, drinkware, totes, and gift items. Their strong design process, rooted in trend analysis and consumer feedback, ensures that every product resonates with the market while maintaining originality and exclusivity.

The company distributes their product via a multi-channel sales strategy that includes its own retail and wholesale websites, national wholesale accounts such as Amazon and Faire, partnerships with sales reps, and a large network of independent boutiques. Supported by a loyal base of over 8,500 retailers annually, along with an email subscriber list exceeding 100,000, the business has demonstrated resilience and adaptability. The company’s wholesale division remains the backbone of revenue, but DTC channels are expanding steadily, opening new paths for future growth.

The company’s leadership group includes a Director of Marketing & Analytics, a Senior Content Manager, a Wholesale Account Manager, Warehouse Staff, and Sales & Account Representatives. Supplementing the in-house team, the company relies on trusted outside partners for SEO, Amazon advertising, design, and invoicing support, which has kept the team lean while expanding its reach. The brand's marketing prowess is evident in its effective use of digital channels, including social media, email, and SMS marketing campaigns.

Key Valuation Points
• 23-Year-Old Brand
• 8,500 Wholesale Partners
• $850 Average Order Value from Key Accounts
• 88% of Sales from Wholesale
• $900K - $1.2M Inventory Range
• 100,000+ Email Subs
• 11 Core Team Members
• 25,000 sq. ft. Warehouse Facility
• Expanding International Sales Opportunities

Their YOY growth has been consistent, with 2025 sales up 22.6% when excluding key accounts. This upward trajectory is supported by proven bestsellers, including 2-toned trucker hats, tumblers, totes, and slippers, all developed exclusively for the brand and consistently maintained with high sell-through rates. The seller has positioned this brand for the next stage of growth. Wholesale remains the largest channel, but significant opportunities lie in expanding accounts to further develop partnerships with national chains and regional retailers.

Some of the avenues to scale are:
• Scaling the retail website and Amazon presence with deeper digital marketing, influencer collaborations, and targeted advertising.
• Expansion into higher-cost items, licensing opportunities, and international sales to broaden revenue streams.
• Taking advantage of their 100K+ subscriber base, SMS marketing, and social campaigns to push the increase in DTC orders.

This business stands out due to its vertical integration and speed to market. Approximately 95% of products are manufactured exclusively for the brand, allowing them to control design, margins, and quality. With about 850 parent SKUs and nearly 2,700 SKUs in total, the product mix strikes a balance between perennial bestsellers and fast-moving trend items. Their ability to spot consumer trends early, such as the now best-selling two-toned hats, demonstrates their advantage in staying ahead of competitors.

Contact WebsiteClosers® today to explore this exceptional business acquisition opportunity and unlock the potential for continued growth and profitability.

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