Even before Circle K became a franchise and international institution, customers have identified the brand with convenience. In addition to offering quality products and great customer service, many locations also offer fuel, which franchisees can either purchase via their existing fuel agreement or with the assistance of Circle K's parent company. In addition to the Circle K convenience store brand, the company also offers other franchise opportunities, including the opportunity to purchase a Kangaroo Express or an On the Run.
The Circle K brand is nearly seven decades old, offering a testament to the brand's success and, moreover, customers' trust in it. Not only does the brand have longevity on its side, but also, it has size. With over 7,000 locations, Circle K ranks number 18 as one of the largest and most successful chains. Its sales reached nearly $10 billion in 2018 and are only projected to grow in coming years.
Numbers aside, franchising with Circle K comes with a number of intangible benefits. For one, franchisees never feel alone or lost. The franchise program ensures that every new franchisee gets the training he or she needs prior to opening a location as well as ongoing training throughout ownership. The brand also offers support in the areas of marketing, merchandising and promotion for each store.
Though the brand has established proven marketing and promotional practices, it does allow franchisees to branch off from the norm via Circle K's IMPACT (Innovation-Marketing-People-Alimentation Couche-Tard) Store Program. Under the IMPACT program, licensees are free to design "themed" stores using classy elements to create a visually appealing atmosphere for customers. The only requirement is that the chosen theme must reflect the community and its ideals.
Any person who has a net worth of at least $500,000, liquid assets of at least $100,000 and an entrepreneurial spirit qualifies to become a Circle K franchisee.
Training And Support
ight (8) hours of on the job training, two (2 )weeks of classroom training and up to two (2) weeks of in-store training are required.
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