City Row Franchise

City Row

Min. Liquid Capital: $100,000

Total Investment: $213,947 - $297,037

Net Worth Required: $500,000

Initial Franchise Fee: $49,500

Training Provided: Yes

Company-Owned Units: 3



About City Row

CITYROW offers instructor led group fitness workouts which pair high intensity intervals of rowing with strength and mobility training. The row machine is the most effective stationary cardio machine on the market. CITYROW uses a water based rower which is the smoothest and most visually appealing rower on the market. The water rower also provides a more fluid/organic rowing experience and is better overall for people who are "non-rowers" as they are significantly less jarring on the body. CITYROW isn't just another workout, its an experience that delivers results. Rowing is the future, poised to achieve the same level of adoption as spinning and running.

Why City Row?

CITYROW was built to go the distance because it fills a critical need. Clients want high-intensity workouts that shred calories and tone muscles, but are also gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals. It’s a sweaty, exhilarating experience that clients LOVE.

That’s the market you want to be in.

Joining an $80 billion industry is smart — but you have to be strategic. Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses.

That’s why boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.

Ideal Candidate

  • An individual or married team who recognizes the growth of the group fitness industry and wants to get involved, roll up their sleeves and really get connected to their community.
  • Someone who can drive a high level of engagement with their employees and customers. This is a people business first and foremost.
  • We want the Franchisee to become the "Mayor of Fitness" in their communities with a focus on guest experience.
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