Profitable, award-winning children’s hair salons. Unmistakable playground-like interiors!
Fitness & Beauty, Children's Franchises
About Cookie Cutters Haircuts for Kids
Cookie Cutters is a fast-growing, award-winning children’s franchise that’s tremendous fun: there’s literally a playground in every salon. But this kids’ haircut franchise really brings home the bacon, too.
In fact, it’s top-ranked by Entrepreneur Magazine, ahead of every other franchise of its type.
A Cookie Cutters franchise can start out as just a “second income” for the household. But over 40% of its locations are owned by people who’ve successfully scaled beyond that, from just one salon to two, three or more outlets. That makes it a very substantial opportunity.
The franchise system's co-owners, Neal and Alexis Courtney, started out as franchisees themselves, building up to five territories, before finally buying out the founders in 2014. Now they’ve introduced state-of-the art tech and management platforms, and they train and mentor you all the way from finding a location to celebrating your success. With support like that, Cookie Cutters has expanded from just 25 outlets at the beginning of 2016 to 109 today.
With investment of typically around $200,000, children’s haircuts are high-touch and invulnerable to Amazon; disruption-proof. Highly profitable too, with the top locations earning an average net margin of 32.5%. And recurring revenue makes this a recession-resistant business as well. Children need haircuts and are highly brand-loyal.
1994 (31 years)
1
$307,080
Franchise Fees
$40,000
$38,500 Veteran's Fee
5.0%
Gross Sales
1.0%
Gross Sales
Why Cookie Cutters Haircuts for Kids?
Cookie Cutters stands out among hair salons for its low royalties (5% with no minimum), its financial transparency, and its unstinting support for franchisees. There are no fixed royalties, so the franchisors don’t make money if you don’t. For them, this is about building a business together. It’s about helping every franchisee scale the business, delegate to managers, gain new territories and grow.
This commitment to you is one reason that exactly zero litigations are reported in their latest Franchise Disclosure Document. Compare that with others.
Essentially, they've taken the charming, reliable, 26-year-old Cookie Cutters concept, and upgraded it fundamentally over the last six years. There are new billing, management, customer-service and planning platforms in place, allowing the model to be rolled out by newcomers in case after case. And if there are business challenges, the whole franchise system is still small enough for the owners to know everybody by name, and to welcome direct phone calls.
With that indoor slide and the fantasy cars and video game consoles and balloons, you don’t have to explain your identity to anybody. Your whole design is unmistakably all about children. But the business side of the equation, that’s where Cookie Cutters really stands out today.
Ideal Candidate
The people who do best as Cookie Cutters owners are people who love children, and who have good business acumen; but most of all they are people who do well with teams. They include former teachers, stay-at-home moms, human-resource professionals and couples of all kinds who’ve decided to turn a new page together.
As a new franchisee, bring along your sense of loyalty, of leadership, and of belonging. Yes, you will get a list of HR and management techniques, and it will be helpful getting started. But you will really thrive if you can go beyond that. The “customers” include special-needs kids, and as challenging as these may be, they are also your best opportunity to win long-term repeat business. More often than not, your success with them will gain the trust of a whole family and carry over to all its children.
An equally important goal is to step up and be a leader for your stylists. These are often young moms working part-time hours. They appreciate the work-life balance the job offers them, but at the same time their lives may not be easy. Managing these relationships so that one stylist will jump in and cover for another, so everyone pitches in for everyone’s benefit. That’s the secret.
$132,000 - $339,000
$75,000
$250,000
