Courtyard by Marriott is a globally recognized brand for lodging establishments, focused primarily on meeting the needs of today’s business travelers. The ability to cater to those needs with its designs, layouts, social spaces, lobby, services and restaurants make it a leader and preference to many.
Courtyard locations are functional to travelers providing location options in highly preferred, downtown and urban areas. These locations are complete with business centers to facilitate any guest technology and communication needs.
Courtyard is a good choice for a lodging franchise as it is a highly reputable name among lodging brands. Their franchise model has been proven over and over in hundreds of geographic areas and dozens of countries, making it reliable and potentially more profitable for the owner.
Courtyard franchises average 73% occupancy with nearly 70% of reservations coming through the Marriott brand. This relieves the pressure for owners to find their own bookings and employ marketing with unproven and questionable forecasting methods. The Marriott reward program is one of the largest loyalty programs on the market with over 120 million people. Their loyalty program results in an average of 15% of reservations.
This franchise provides extensive training, well-structured processes and procedures. It has an engaging team that actively participates with franchise owners to ensure success at every level.
Courtyard has a proven, stable and modern technology platform for operating its franchises with proper training and support backed by tens of thousands of people who are already trained making it possible for the franchise owner to find staff ready to work quickly and efficiently.
Courtyard® is Marriott’s most distributed brand, has a significant performance history of high returns and delivers its owners consistent RevPAR. Owners also benefit from top line revenues driven through Marriott’s comprehensive demand generation system while optimizing expenses that lead to higher bottom line.
Ideal candidates for a Courtyard franchise would be those with hotel hospitality service. Knowledge of travel, customer service, an ability to read reports and understand numbers, pricing and the local community and business climate will also benefit an owner.
The right candidate will possess a strong need to satisfy customers, pursuing training and performing customer service at a high level. The candidate will be one who takes pride in owning one of the most distinguished franchise names in the world and who is passionate about doing things right.
Candidates who already have a management team with a variety of experience may find owning and operating this franchise a pleasure with its organization and extensive support.
The candidate should be familiar with terms such as RevPAR, Pricing Parity, Comp - otherwise known as a market competitive analysis and be aware that the competitive brands are Hilton Garden Inn, Hyatt Place and Holiday Inn. The owner’s training will encompass these terms and their impact on operating a hotel franchise along with other important terms, units of measurements and Key Point Indicators.
Training And Support
Training is mainly self-paced and online. In-person, seminar and classroom training are also offered at times. All coursework must be completed satisfactorily according to Courtyard standards.
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