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di'lishi is the creation of Marlo Francis from Asheboro, NC. Her first experience with frozen yogurt came after her son told her about discovering the self-serve concept in a neighboring state when he left for college - and he was eager for her to try it when she planned her next visit. Before that could happen, though, Marlo happened upon a bar for herself, while travelling to a larger city near her hometown. After several repeat visits - including eventually traveling to see her son and trying the yogurt bar in his college town, it didn't take long before she began dreaming about opening a shop of her own - one that reflected her unique interpretation of the concept. She wanted to create an environment that invited people to come in and stay awhile. She wanted to serve the finest yogurt and toppings that she could find, as well as a way to regularly contribute to the community around her.
After all of her hard work, the result was di'lishi! She built her model on what have become the three foundational pillars of the company: good for the body, good for the environment and good for the community. With these pillars firmly in place, di'lishi has been a success from the start! Fortifying these three pivotal pillars has made di'lishi, what Marlo calls, "fro-yo recession-proof" - meaning it's built to stand the test of time, instead of being just another quick cookie cutter following a trend. We, at di'lishi, are firm believers in our product and concept - and we are committed to helping you make your store profitable today and in the future.
DIFFERENT THAN THE REST
The decision to throw my 'cup' into the ring came after a lot of research and a growing belief that even though the market was becoming riddled with new chains and independent shops - they were all essentially playing follow the leader. Small stores clustered in big cities... limited variety... shockingly bright... or feminine... or childlike... and yet, all of them drawing a decent crowd because of the trend. So I asked myself - what did these shops have to offer their customers at the end of the trend? Could I create a unique interpretation that would outlast the trend and provide my customers with an experience that would bring them back day after day and year after year... and if so, what would that look like? As these questions rolled around under my big hair, they found answers, and once the answers grew wings, di'lishi was born. - Marlo Francis
Dr. Todd Williams, Owner - di'lishi frozen yogurt bar, Southern Pines, NC
"di'lishi is a premium fro-yo company that cares the most. They care about quality, service, customer experience and the local community. That is what drew me to the model and what I take the most pride in as an owner
INTERESTED IN PARTNERING WITH US?
Right now is the optimum time to become a franchisee with di'lishi because our fees and royalties are as low as they'll ever be - and we're growing quickly! We endeavor to set ourselves apart by offering a unique experience to both customers and franchisees. When you join, you'll become part of an exciting, enthusiastic team that is seeking to raise the frozen yogurt "bar" to a higher level.
di'lishi strives to be a destination that welcomes a diverse range of ages and cultures - and because of the way we have designed our stores, we feel that we make everyone comfortable and engaged in the atmosphere we've created. As a potential investor, we realize that there are many frozen yogurt bar franchises available in today's market - and we encourage you to find the one that helps your reach your business goals in the most expedient way possible. We believe that the best partners for di'lishi are ones that understand and share our desire to:
support and uphold our unique three-pillar business model
build a business that is created to stand the test of time
provide customers with consistent quality and a superior in-store experience day after day and year after year
If you feel like these ideals resonate with you and your personal goals for owning a frozen yogurt bar, then we would love to talk to you about becoming the next franchisee in the di'lishiNATION family!
Support is offered at every juncture of your journey with di'lishi. From the moment we receive initial contact from you, work through your contract signing, site approval, store construction, manager and employee training, soft opening, and grand opening - to graduating on to your continued franchise relations - our commitment is to always have a di'lishi team member by your side.