Diesel Barbershops are the 21st-century version of the corner barbershop. We are passionate about providing clients a place where they can relax, be themselves, and enjoy a drink while receiving top-of-the-line men's hair grooming service. In addition, at every Diesel location, clients can watch their favorite sports on TV or relive their childhood on one of our classic arcade games.
Fitness & Beauty, Retail Franchises
About Diesel Barbershops
Diesel customers want a place where they can relax and maybe have a beer while getting a haircut, shave, or any of Diesel's hair grooming services, free from the drama that sometimes comes when going to beauty salons or quick-service haircare chains. Our customers look for the classic barbershop feel—a masculine atmosphere where they are free to talk to their barber or other customers about sports and their other interests. In fact, customers sometimes hang out after their haircut to finish their beer or to try to set a high score on Donkey Kong.
2017 (8 years)
4
$400,675
Franchise Fees
$50,000
$40,500 Veteran's Fee
7.5%
Gross Sales
1.0%
Gross Sales
Why Diesel Barbershops?
The global haircare market is projected to grow from $77.15 billion in 2021 to $112.97 billion in 2028. The haircare industry is healthy, vibrant, stable, predictable, and constantly growing, mainly because the industry is recession-resistant. Since the beginning of the pandemic, 24% of men have dedicated more time to their grooming routine, according to the 2021 Mindbody Wellness Index. The barbershop segment is recession-resistant and Amazon-proof. As a service-related business, we are more secure than typical retailers. While automation is affecting many other businesses, barbershops are always going to rely on in-person interactions. Barbershops are the fastest-growing segment of the haircare industry. A barbershop is a single-shop investment under $400,000, including working capital. The first-year net profit average is $74,000+. The mature shop profit average is $125,000+. Requires few employees (only six to eight to start, then ten to 12+ when mature) Single and multi-shop opportunities are available.
Ideal Candidate
Ideal Franchise Owner
- Sales management or hospitality experience
- Enjoys building and developing teams
- Haircare experience not needed
- Optimistic and enjoys working with people
$368,898 - $452,242
$120,000
$500,000
Testimonials
I spent several months shopping dozens of franchise concepts seeking a brand that met the criteria of both my "head" and my "heart". My "head" was looking for a smart, scalable business that had uncapped income potential. I was drawn to Diesel because it was differentiated without being too niche and was part of a category that I knew would hold up well regardless of macro economic factors. Whether in a boom or bust economy, guys always need haircuts! I was also really impressed by the financials of the business. With a relatively small footprint that minimizes fixed costs, I believe that Diesel allows for a speed to profitability that I just didn't find with any other businesses. Finally, the opportunity to be an area representative beefed up the scope of the role in a way that I knew I could dedicate my full time effort to the business. Finally, the team at Diesel made the experience enjoyable from start to finish. There was no smoke and mirrors with this group. They let the FDD speak for itself and played more of an advisory role in the process versus putting on the hard sale. Picking a business to invest in is a life changing and difficult decision. The folks at Diesel made it much easier to take the leap. - EB
