Direct Jewelry Business Opportunity

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Direct Jewelry

Welcome to Direct Jewelry Outlet

Owning a jewelry store, a glamorous business inventorying gold and diamonds while catering to people in their happiest moments, used to be a privilege passed down by generations to the next owner. Now with a Direct Jewelry Franchise a family connection is no longer required and running a successful jewelry store has never been so easy...

We would like to introduce you to a one- of- a- kind franchise, which in its operation and existence combines beauty, passion and opens a door to great success.

Who We Are

Direct Jewelry Outlet was established in 1988 in Pennsylvania and currently consists of 14 store owners throughout the country carrying the franchise name. In the spring of 2013, ownership of the franchise shifted to partners, Evrati Avrahami and Greg Lehner, who by using their 25 years of experience in diamond wholesale and jewelry retail, are taking the business to the next level.

A passion for the jewelry business, combined with years of experience, a commitment to excellence, and common goals were what brought Evi and Greg together to create one of the most exciting opportunities in jewelry store franchising in the US.


Our franchise is offering the opportunity to take a step forward and face today's competitive diamond and jewelry markets with better prices, terms and services. Providing excellent customer services as well as phenomenal prices enables us to make our customers' jewelry buying dreams come true. Direct Jewelry provides all the necessary tools for you to be in business for yourself, but not by yourself. Working together makes us stronger.


We will guide you through the process of creating a new branch of Direct Jewelry. DJO headquarters will send our crew to you and help in choosing the right location for your store. With the approved contractors, we will build its interior and create various marketing campaigns in order to efficiently advertise in your designated area. DJO will provide detailed training in our methods and policies for new franchisees and their staffs. We will prepare you to start this business and give the support necessary to make it grow. As a new member of Direct Jewelry Outlet you won't be alone, we will be with you every step of the way.


The approved vendors for the franchise are known in the business as some of the largest jewelry manufacturers in the country. They are committed to providing our members special discounted prices, extended terms and benefits that other jewelry stores do not receive. A variety of new merchandise will be available for our member stores on a monthly basis. Additionally, our vendors will be happy to send their sales people to you with new selections or invite you to visit them at one of the many trade shows across the country. Direct Jewelry has contracts with jewelry manufactures, jewelry findings providers, computer software and diamond importers who share our vision and hold long- time relationships with the franchise owners.

Mobile Units

For those, who wish to maintain their current jobs and careers but would also like to become a part of our jewelry chain, we are offering Mobile Units. Flexible hours, smaller financial input, lower overhead costs are some of the main advantages of this type of operation. You will still benefit from our business model as an operator of a mobile unit while employing a unique method of selling merchandise.

New members

The main objective of DJO is to create a group of solid members who are ambitious, have a strong work ethic and are committed to the development of the business. They must also have strong financial backgrounds, excellent credit, and a passion to enter a new chapter in their lives.

The initial franchise fee is $25,000. This investment entitles you to use our concepts, name, business methods, vendors, and policies as well as sources and support services. You will also be required to provide an additional $125,000 to $250,000 store setup and inventory investment. The exact amount will depend upon the size of the store, its location and condition.

By joining Direct Jewelry Outlet, you will become a part of the largest jewelry franchise in the US, affording you the opportunity to operate a branch under a strong established name. Let your journey in jewelry retail business begin with us, at Direct Jewelry.

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