DoubleTree is a hotel chain owned by Hilton. This brand distinguishes itself by providing hotel suites that typically include a living room, kitchen and wet bar in addition to the standard bedroom and bathroom. Some DoubleTree hotels also include an eforea spa. Some hotels in the chain, located in popular vacation spots, operate as DoubleTree Resorts.
The hallmark of the DoubleTree brand is a high-end yet warm and welcoming atmosphere that makes guests feel at home. DoubleTree markets its hotel suites to families, business travelers, tourists and conventions. Its parent company, Hilton, brings hotel management experience dating from 1925 to the DoubleTree franchise.
DoubleTree franchisees work with Hilton's franchise management. This means they take advantage of Hilton's extensive resources, experience and management approaches honed over many years of growing and developing a variety of hotel brands. Hilton provides extensive training for various personnel in the franchisee's operation. The company is also willing to work with franchisees on a case-by-case basis and provide some types of financing incentives.
Hilton also cultivates customer loyalty through its Hilton Honors program; members have an incentive to prioritize staying at Hilton-owned hotels, including DoubleTree. Like all Hilton hotels, DoubleTree hotels benefit from Hilton's commitment to incorporating cutting-edge technology and increasing guests' comfort.
The DoubleTree brand also enjoys widespread name recognition of its own. Since its inception in 1969, the DoubleTree hotel brand has emphasized its welcoming attitude, high-quality accommodations and customizable experience. The warm cookie DoubleTree hotels began handing out at check-in in the 1980s continues to serve as a tangible symbol of the brand.
Opening a DoubleTree requires a substantial financial commitment. The initial franchise fee is $75,000, plus $400 per each room or suite over 250. The investment you need to begin operating a 250-room hotel generally ranges from $22,022,700 to $63,316,150. Costs can vary if you plan on opening a DoubleTree Resort or add a spa. Hilton has strict requirements concerning the products DoubleTree owners must use and provide.
Hilton also expects DoubleTree franchisees to possess hotel management experience. Franchisees without the requisite experience may have to retain a management company with appropriate qualifications. In some cases, Hilton deems the property is best managed by its own company. Prospective owners may have to submit an independent market study. Owners about to purchase land must also conduct an environmental assessment.
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