Dunkin', a brand under Dunkin' Brands, strives to deliver high quality foods and hot beverages to customers in an affordable and convenient manner and in a welcoming environment. Though they sell items all day long, they are especially known and loved for their hot coffee and baked goods that get customers going in the morning.
Why Dunkin' Donuts?
As one franchisee said, "Coffee is the second largest commodity in the world, [second only to oil]. The industry is not just another fad." Dunkin' is able to continue to grow at a steady rate, unlike other franchises that fluctuate with the economy, because people want and need coffee. However, there are several factors that set Dunkin' apart from its competitors.
For one, Dunkin' is affordable. The coffee is still less than $2.00 but its high quality. Dunkin' has routinely ranked as number one in the Coffee and Baked Goods category by Entrepreneur Magazine. The environment in which customers are served is warm and inviting, making people want to return for more. This is why Brand Keys Customer Loyalty Index continues to award Dunkin' the number one spot for Customer Loyalty.
Aside from brand strength, there are countless other reasons to partner with Dunkin'. The brand offers unwavering support to franchisees, beginning the moment they sign the franchise agreement. It also partners with other prominent and respected brands to build strength, such as Coca Cola®, Smucker's®, Keurig® and JetBlue®. These partnerships help the brand achieve a broader reach and recognition, from which franchisees benefit directly.
Dunkin' continues to innovate to meet customer demands. The brand is constantly introducing new menu options, for all of which they provide accurate nutrition information so guests can make informed decisions. Dunkin' cares about the planet as well as its guests and strives to use products that serve the planet as well. The brand also gives back to the community via the Joy in Childhood Foundation, which raises funds to support partnerships with food banks, children's hospitals and other nonprofit organizations that serve sick and hungry kids.
Dunkin' doesn't partner with just anyone. The brand looks for franchisees that share the same values as those established by Bill Rosenberg nearly 70 years ago. Those include honesty, integrity, fairness, respect, humility, transparency and responsibility. If you hold these values near and dear, and if you meet the financial requirements, you may be a great candidate for franchising a Dunkin'.
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