Edible Arrangements LLC provides franchisees the chance to leverage one of the most well-known names in the gift industry. The company is most famous for its fresh fruit arrangements that are available for delivery to homes and businesses. These arrangements consist primarily of fresh fruit pieces that are cut into unique shapes and arranged together to resemble a traditional floral bouquet. Most arrangements include pineapple, melon, strawberries, and grapes. Some gift items incorporate chocolate-dipped berries and/or bananas. Chocolate-covered fruit gift boxes are also available. These generally include a combination of chocolate-dipped fruit and/or miniature cakes.
In recent years, the company has expanded its business model to incorporate in-store items under the name Edible To Go. These products generally include fresh and chocolate-dipped fruit in small sizes intended for immediate consumption by individual consumers. Other available offerings include parfaits, fruit salads, and smoothies for retail sale.
Edible Arrangements also offers catering options for businesses and private events. Fruit platters are available with or without chocolate-dipped items. Other catering options include Snack Packs of bite-sized plain or chocolate-dipped fruit. Boxes of individually wrapped chocolate-covered caramel apples are also available.
The Edible Arrangements concept has consistently performed well in the ever-expanding specialty foods and gifts industry. Based on statistics from a consumer survey in 2016, the company enjoys 89% brand recognition in the United States. With the combination of delivered gifts and retail options, as well as multi-channel ordering, the brand can quickly adapt to changing market conditions and consumer preferences.
The company offers benefits to entrepreneurs who want to give back to their communities. In 2005, Edible Arrangements began partnering with the National Breast Cancer Foundation and continues with this successful fundraiser every October. In 2013, the Hero's Welcome program was started to give returning military veterans the chance to own a franchise with special financing and training from other veteran franchisees. Through the Edible Cares program, the company encourages and helps franchisees make significant charitable contributions. The program also assists franchisees who experience extreme financial hardships.
Those who are interested in specialty foods and have a results-driven attitude would make a good match for the Edible Arrangements brand. Though start-up costs are competitive, strong candidates are those with at least $80,000 liquidity.
Training And Support
Training at the corporate headquarters is provided for two to six weeks for the owner (or managing owner) plus one on-site manager. Owners must meet Manager Certification requirements at the end of the training session. Additional online training and annual training events are available. Franchisees must pay associated training costs.
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