Eggs Up Grill is home to the whole neighborhood, serving smiles from sun-up through lunch. Since opening in 1997 at the original location in Pawleys Island, South Carolina, Eggs Up Grill has been a place where the local community could catch up with family, friends and neighbors over a breakfast, brunch, and lunch. Eggs Up Grill began franchising in 2008, growing to over 35 locations across the Southeast, making a name for itself as a homestead of hospitality.
Many factors make Eggs Up Grill a neighborhood go-to restaurant. The brand’s focus on serving as a friendly locale for the surrounding community means that from the moment guests enter, they’re greeted by smiling team members, the sizzle of fresh bacon and the aroma of fluffy blueberry pancakes. The menu features feel-good favorites ranging from hot-from-the-griddle pancakes to signature omelets to piled-high breakfast sandwiches. Additionally, Eggs Up Grill offers to-go- and catering options so that guests can enjoy Eggs Up Grill fare outside of the four walls of the restaurant. In short, the breakfast, brunch and lunch concept has everything to make you smile.
The connections that exist between the franchisees, operators, team members and their guests are authentic. Eggs Up Grill franchisees often partner with local charities, community organizations, churches, schools and sports teams for fundraising and support.
Why Eggs Up Grill?
From a business standpoint, Eggs Up Grill offers strong unit-level economics and a track record of success. Its daypart attracts business-minded investors looking to add a brand with a proven model to their portfolios. Additionally, many franchisees came to the brand as guests who loved the experience, product and community feel. Plus, the brand doesn’t require franchisees to have prior restaurant experience. Once they get into the brand, franchisees see firsthand the scalability of the concept, with 50 percent of franchisees having reinvested into the brand and signed additional agreements for new restaurants.
Eggs Up Grill’s inviting atmosphere, product and community feel keeps team members rewarded and happy. The 6am-2pm hours of operation provide an advantage with hiring and retention, often attracting a more family-oriented, responsible team member. Servers and cooks often work with the brand for more than a decade—that’s not an accident.
From a support standpoint, Eggs Up Grill works one-on-one with franchisees from the first point of inquiry to the restaurant’s opening—and throughout the life of the franchise. The brand team has a strong support program that encompasses franchisee and team member training, food safety controls, operational best practices, local and brand marketing, financial performance tools and much more. All of this is coordinated day to day through experienced, field-based Franchise Business Consultants and supported through the brand’s seasoned leadership team. Additionally, Eggs Up Grill has developed a robust service provider network across development, marketing and technology to improve franchisees’ results.
Our mission is to partner with strong franchisees who always offer Eggs Up Grill guests warm, friendly service, along with fresh, made-to-order food at a reasonable price point, all in a neighborhood setting.
The ideal franchisee for an Eggs Up Grill is very engaged and hands-on in their business and in their local community. Eggs Up Grill franchise owners are hospitality-minded and guest-centered, high energy and forward-thinking, with a passion for results and an eagerness to drive growth.
Half of our franchisees had no prior restaurant experience. Many owners are first-time business owners. Successful ownership models include owner-operator or engaged multi-unit owner. We are also seeking existing franchisees who are interested in expanding their portfolios.
Training And Support
The only company-owned restaurant out of the brand’s 35-plus locations is also home to the brand’s Training Center and Innovation Lab. The restaurant features a meeting room and training kitchen, providing franchisees with the space they need to get hands-on experience with the brand prior to opening and operating their own restaurants. The training programs instill the importance of the community connections, the warm, friendly and attentive service and our goal to always make guests always feel right at home.
Vice President of Operations Jeff McCabe built a seasoned team to lead training efforts for kitchen operations, food safety controls, operational best practices, local and brand marketing, financial performance tools and much more. The one-on-one support for franchisees continues through to the restaurant’s opening—and beyond. All of this is coordinated day to day through experienced, field-based Franchise Business Consultants and supported through the brand’s leadership team.