Embassy Suites defines and dominates its category, which is upper-upscale, full-service, all-suite rooms. In the U.S., more than 70 percent of hotels that fall into this category are Embassy Suites by Hilton. Despite being upper-upscale and full-service, the average nightly rate for a suite at Embassy Suites is still within an affordable range.
Though much of its success is due to its pricing structure and luxury offerings, a large part of its success can be attributed to the fact that Embassy Suites is well-suited to just about any location. The brand consistently delivers strong results in primary, secondary and tertiary markets. In addition to building new structures, the brand has been known to convert existing structures and to utilize mixed-use properties. The brand's latest prototype – Design Option III—requires less land, utilizes less space in a more efficient manner and lowers construction costs. This results in more profits for all involved while still allowing the brand to offer low room rates.
Embassy Suites prides itself on offering guests a consistent experience that is both comfortable and inviting. Travelers enjoy perks that they would be unable to find at any other upscale or all-suites hotel such as complimentary evening reception, made-to-order breakfast, complimentary drinks, fitness centers and business centers.
Why Embassy Suites Hotels?
Aside from the fact that Embassy Suites are a part of the Hilton brand, a brand associated with luxury and a fine reputation, the sub-brand is committed to ongoing innovation. The brand is approachable while managing to remain upscale. It comes with best in class customer service, and it is known for anticipating travelers' needs and ensuring that guests are well accommodated by the time they arrive. Because of all these reasons and countless others, the brand dominates its category and insights suggest it will continue to do so. Numbers indicate that it is only continuing to grow its reach, which is good news for aspiring franchisees.
The initial fee for a unit that has 250 or less suites is $75,000. Required investment ranges from $17K to upwards of $74 million. That said, the ideal candidate should have either extensive liquid capital or the option to reach out to investors in their network.
Because the brand is dedicated to innovation and providing top-notch service, the ideal candidate should be one who thinks outside the box and who is always striving to create a better experience. Such a mindset could go a long way toward making a new branch a success.
Training And Support
Training is mandatory for general managers and key personnel and may cost anywhere between $5,000 and $15,000.
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