What sets Fatburger apart from other burger joints, and what has driven its continued success over the past 60 years, is its commitment to serving 100% pure lean beef burgers, grilled fresh right in front of the customers. Customers have the choice of patty size, which is not something that most restaurants offer, as well as a choice between a vast selection of toppings. The ability to build one's own burger to one's satisfaction is why the burger joint doesn't have just "customers" – it has a following. In addition to custom burgers, fans also visit the joint for its fresh cut onion rings and creamy shakes made of hand-scooped ice-cream.
There are several benefits of owning a Fatburger franchise, the greatest of which is its reputation for making gourmet burgers for an affordable price. Fatburger is one of those restaurants that thrives off of word of mouth. Customers come from all walks of life and mirror the diversity of each separate community. Patrons are teenagers, singles, senior citizens and families with young children. Everyone leaves happy and therefore, goes on to tell friends and family members about the great food and family-friendly environment offered by Fatburger. The chain's reputation does half the marketing work for franchise owners.
Another benefit of franchising a Fatburger is that, because burgers are universal, the available markets are plentiful. Fatburger is looking to expand its reach and is looking for single-unit and multi-unit owners. The franchise also allows franchisees the freedom to co-brand with Buffalo's Café, thereby providing owners with more opportunity for growth and sales.
Yet another benefit of franchising a Fatburger is the fact that the venues are flexible. One can purchase a traditional, drive-thru restaurant that seats up to 50, a full-service dine-in restaurant that seats up to 150, a kiosk in a food court or a co-branded joint. One can also choose whether to offer delivery, bar service and a drive thru where available. The chain even offers franchisees the option of offering Halal and Kosher menu items, depending on the market.
The company offers initial and ongoing support both of the monetary and training variety. It also offers architectural and design support for those who wish to build a new location rather than buy an existing one. Fatburger's marketing team is also exceptional, as it has had to be to flourish in the saturated L.A. market.
Fatburger is not just any burger joint and as such, it is not looking to franchise just anyone. The right candidates will have a net worth of $1,500,000 and liquid assets that value at least $500,000. They will also have the ability to develop additional restaurants if required to do so and possess excellent personal and professional financial references, clear credit and criminal background checks and strong leadership skills and the experience to back them.
Finances aside, Fatburger is looking to franchise to individuals who have an entrepreneurial spirit, sound business management skills, a keen understanding of what it takes to run a business, an understanding of how to motivate and develop leadership qualities in others, effective communication skills and strong-decision making capabilities. Finally, the right people have a passion for the business, are interested in working in a fast-paced, busy environment and a desire and drive to succeed.
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