Premier one-on-one training studio with individualized programs, long-term client relationships, strong revenue streams, and franchise support.
Fitness & Beauty
About Fitness Together
At Fitness Together, we believe health is the foundation of living your best life. Our mission is to empower clients with an exceptional wellness experience built on gratitude, care, and commitment. We take pride in creating a welcoming environment, building meaningful relationships, and holding clients accountable as they turn changes into lasting results. With a focus on continuous improvement, we embrace progress over perfection and strive to be better every day—together.
Since franchising began in 1996, Fitness Together has evolved into a leading personal training franchise, offering one-on-one coaching within private-suite studios or virtually. Today, the brand operates ~96–120 studios nationwide, delivering truly customized fitness and wellness programs — combining personalized workout plans, nutritional guidance, and ongoing accountability.
For mature studios (open more than one year), the average annual revenue per unit (AUV) sits around $484,193, while top-performing locations can reach as high as $1,794,869. This reflects a strong potential for growth and scalability under the right management.
The Fitness Together model resonates with a broad range of clients: busy professionals, active older adults, those recovering from injury, or anyone seeking a judgment-free, supportive environment in which to make lasting lifestyle changes.
From a franchisee’s perspective, Fitness Together offers multiple advantages: a proven operating system with strong brand recognition, dual revenue streams from in-studio and virtual training, and a membership-based model that supports recurring revenue and long-term client retention.
Backed by WellBiz Brands’ deep resources, Fitness Together franchise owners receive comprehensive support — site selection and build-out guidance, operational training, marketing strategies, and ongoing business development assistance — all designed to help you build a sustainable, community-centered fitness business with real impact.
1996 (30 years)
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$484,193
Franchise Fees
$40,000
$32,000 Veteran's Fee
6.0%
Gross Receipts
2.0%
Gross Receipts
Why Fitness Together?
- Proven Success – Fitness Together offers a simple, efficient business model built around personalized training and strong client relationships. With a history of consistent performance and loyal, long-term members, franchisees benefit from a concept that’s both impactful and profitable.
- Strong Brand – As part of the WellBiz Brands portfolio, Fitness Together carries the credibility of a trusted, nationally recognized wellness brand that originated in 1983 and now operates roughly 765 units and serves around 250,000 members across its portfolio including fitness, beauty, and wellness brands.
- Growth Opportunity – The scalable franchise model gives owners the flexibility to grow at their own pace, with opportunities to expand into multi-unit ownership, broaden service offerings, and increase revenue through personalized programs and recurring memberships.
- Marketing & Ops Support – Franchisees receive end-to-end support, including comprehensive onboarding, hands-on operational training, marketing for your opening and beyond and ongoing coaching from industry experts dedicated to helping each studio thrive.
- Feel-Good Business – Fitness Together empowers clients to improve their health, confidence, and overall quality of life. Owners take pride in building a meaningful business that helps people achieve lasting results. Clients also value the private-suite training experience, expert guidance, and supportive community the brand is known for.
- Be Your Own Boss – Build a fulfilling career with a purpose-driven brand you can stand behind. As a studio owner, you’ll lead your team, shape your culture, and create a rewarding business grounded in wellness and community.
Ideal Candidate
The ideal Fitness Together franchisee is a strong business leader with an entrepreneurial mindset and a passion for helping people improve their health. They are committed to delivering exceptional, relationship-driven client experiences and creating a welcoming, supportive environment that keeps members as well as trainers engaged and motivated. They understand the value of a proven personal training model and are excited to grow through strong retention, community engagement, and potential multi-unit expansion.
Successful candidates are skilled people leaders who can recruit, develop, and inspire certified personal trainers while building a positive, results-focused studio culture. They embrace the Fitness Together mission, uphold brand standards, and act as a trusted wellness ambassador in their local community. Operationally disciplined and execution-focused, they follow the established system while bringing strong management, organization, and sales acumen to drive consistent studio performance and long-term success.
$221,458 - $525,484
$150,000
$300,000
Testimonials
Sean Stellmach — “I became a Fitness Together owner with no prior business experience because I believed in the brand’s unique, personalized training model. Thanks to the support of the Fitness Together system, I was able to take ownership and focus on helping clients succeed. My wife and I love serving our community through fitness and local causes, making this more than just a business for us. It’s rewarding to see the positive impact we have on people’s lives every day.”
Allison Faria — “I started at Fitness Together as an intern and grew into a studio owner because I believe in building personal, meaningful relationships with clients. Our strong community culture makes clients feel safe and empowered. It’s not just focused on fitness but on overall wellness. Giving back locally through sponsorships and events is a big part of what we do, and I’m proud to be part of a brand that truly supports both clients and community.”
Melanie Flynn — “I fell in love with Fitness Together’s personalized training model and the opportunity to have my own training suite. After years of coaching and managing, I acquired the Melrose location, deeply rooted in the community. By listening closely to clients and refining our approach, we’ve strengthened loyalty and enhanced the overall client experience. Being part of the Fitness Together family and WellBiz’s support has made all the difference in growing the business and giving back locally through sports and community events.”
