Five Guys is a family-owned business that franchises and operates fast-casual hamburger restaurants. While it has some additional menu items, Five Guys focuses on its well-known burgers and fries. It distinguishes itself with its emphasis on fresh, high-quality food. One of its core tenets is that fast, convenient service does not come at the expense of quality. Throughout the over 30 years it has been in business, the company has seen and continues to expect a high rate of growth in the United States and worldwide.
Five Guys has been successful in maintaining the core element of its success: the emphasis on fresh, quality burgers and fries. The company highlights that it does not use frozen, prefabricated fries or burgers. In spite of tough competition in the restaurant industry, Five Guys has persistently ranked at or near the top of burger restaurant rankings. Thus, the company brings over 30 years of positive brand recognition and a demographic of loyal and enthusiastic customers.
Another major reason for the success Five Guys enjoys is its strict adherence to procedure that works and the refusal to adopt compromises that could detract from product quality. For example, the process for making fries is timed and prescribed down to the second. The restaurant also does not deliver. Sticking to these stances is one way the company has maintained the high quality of its product.
Franchisees get extensive support and guidance. As the company continues to grow, franchise units are available in a variety of locations.
Five Guys charges a $25,000 initial franchise fee and estimates the initial investment at between $306,200 and $641,250; for locations in Hawaii, Alaska or Puerto Rico, investment amounts are likely to be higher and may range up to $716,250. Franchisees wishing to open multiple units may pay a development fee of $50,000.
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