The Flag Shop is a Canadian chain of stores running from coast to coast, with the first store and head office in Vancouver, British Columbia. It touts itself on its website as a “one-stop shop” for all manner of flags, flagpoles, flag-related hardware and patriotic items. The shops sell custom flags and banners, sports flags, toothpick flags, novelty flags, racing flags, tablecloths, tents, canopies, decals, pins, crests and much more. Its clients include government agencies, sports teams and tourism organizations (its first customer was the Chinese consulate!). In Vancouver, customers include the aquarium, Langara College, VanDusen Botanical Garden and the Museum of Vancouver.
Customers can stop by a retail location, meet with sales representatives in person, speak to them on the phone or upload their project files online and send them to one of the 12 locations. The Flag Shop uses Echotex®, a 100 percent recycled fabric, to make flags and banners, and is the only company in Canada to do so.
It also has an online shop with categories such as “Flags of Canada,” “Flags of the USA,” “UK Flags,” “Anti-Bullying Products,” “Feather Flags” and “Lanyards.” Shipping is worldwide, and delivery to U.S. customers takes about two to four weeks.
The Flag Shop has a sister company, Textile Image Inc, and Susan Braverman is the president of both businesses. Together, the companies produce and sell a wide variety of items for events and trade shows.
The Flag Shop is a great franchise choice for Canadian businesspeople passionate about flags and digital printing. It’s even possible that potential owners residing in the United States would be able to open a store in the country (in 2012, Susan Braverman expressed great interest in expanding into the U.S. market). The shops’ clientele is varied, and the corporate office supports causes such as anti-bullying measures, teacher respect and transgender equality.
The Flag Shop, under Susan Braverman’s leadership, has shown that it has the ability to merge traditional and digital retail spaces to bring in profits. There can be a lot of room for innovation and creativity for the right owners.
Doreen Braverman says that the secret to The Flag Shop’s success is that it is a family-owned business, namely because of pride and tradition. The ideal candidate to open a franchise would be enthusiastic about family-owned businesses, knowledgeable and passionate about flags and banners, and eager to continue the transformation that digital technology has meant for the business, enabling it to easily provide customers with their logos on canopies, tablecloths and much more.
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